At Schnitz Group, we're passionate about creating memorable guest experiences and connecting with the communities we serve.
We're looking for a Local Area Marketing Manager to drive local engagement, guest traffic and sales growth across our restaurant network.
Reporting to the Brand Manager, you'll develop and deliver local marketing initiatives, working closely with franchisees, restaurant teams, BDMs and the wider Marketing team to bring campaigns, events and partnerships to life.
Local Area Marketing Manager (LAM)
At Schnitz Group, we're passionate about creating memorable guest experiences and connecting with the communities we serve.
We're looking for a Local Area Marketing Manager to drive local engagement, guest traffic and sales growth across our restaurant network.
Reporting to the Brand Manager, you'll develop and deliver local marketing initiatives, working closely with franchisees, restaurant teams, BDMs and the wider Marketing team to bring campaigns, events and partnerships to life.
What You'll Be Doing
Develop and execute local area marketing plans aligned with Schnitz Groups national brand strategy and local business objectives
Partner with franchisees, restaurant managers and BDMs to identify opportunities and deliver local marketing initiatives
Plan and coordinate community events, partnerships, sponsorships and local activations that drive brand awareness and guest engagement
Support current restaurant openings and refurbishments through local marketing strategies, launch plans and campaign execution
Manage local marketing calendars, ensuring activities align with broader brand campaigns and business priorities
Analyse local market insights, customer trends and campaign performance to identify opportunities for growth
Coordinate local promotions, advertising activity,



digital campaigns and marketing collateral
Build strong relationships with centre management, community groups, suppliers and local stakeholders
Provide feedback and insights from restaurants and guests to support wider Marketing and Operations initiatives
Track campaign performance and share learnings to improve future local marketing activity
About You
Experience in Local Area Marketing, Field Marketing, Retail Marketing, QSR, hospitality or franchise marketing
Proven experience delivering local marketing campaigns, activations or community initiatives
Strong stakeholder management skills with the ability to build trusted relationships with franchise partners and restaurant teams
Experience coordinating events, partnerships, sponsorships or local promotions
Strong organisational skills with the ability to manage multiple priorities and deadlines
Commercial mindset with an understanding of how marketing activity can drive customer engagement and sales
A passion for connecting brands with their local communities
The Good Stuff!
Join a growing Australian success story.
Shape the learning experience for franchise partners, restaurant teams and Support Office employees nationwide.
Play a key role in developing the capability that supports our continued growth.
Hybrid working arrangements.
Birthday leave.
Monthly Support Office lunches and social events.
Schnitz is committed to fostering an inclusive and respectful workplace environment.
We hire great people from a wide variety of backgrounds - not just because it is the right thing to do, but because it makes our organisation stronger.
We encourage applications from Aboriginal and Torres Strait Islander people and other people of colour, people from culturally diverse backgrounds, LGBTQIA+ people and those with a disability.
#J-*****-Ljbffr

📌 Lam & Community Manager (Victoria)
🏢 Schnitz
📍 Victoria