My Way Up is a Gold Coast gut health company.
We make supplements, and we run shotgun metagenomic testing - sequencing our customer's gut bacteria in a lab to give them a real understanding of what's living in there.We're hiring a Performance Creative & Growth Lead to own two things: the creative that drives our Meta performance, and the channels that will drive our next stage of growth.My Way Up is a Gold Coast gut health company.
We make supplements, and we run shotgun metagenomic testing - sequencing our customer's gut bacteria in a lab to give them a real understanding of what's living in there.We're hiring a Performance Creative & Growth Lead to own two things: the creative that drives our Meta performance, and the channels that will drive our next stage of growth.Performance CreativeMeta is our biggest channel, and creative is the lever that moves it.
You'll run the system behind it.Research customer insights, and winning anglesDevelop hooks, concepts and creative testing strategiesTurn performance data into clear creative directionBrief and work alongside copywriters, editors and our UGC/creator teamBuild a repeatable system for testing, learning and scaling winning creativePaid Media BuyingMeta and Google are covered.
You'll build what comes after:



TikTok, YouTube, Taboola, Pinterest.
This isn't a maintenance job — it's zero-to-one on channels we haven't cracked yet.Set the strategy, then execute itLaunch, test, optimise, scaleBring the same rigour on CAC, MER and ROAS to every recent channelAbout YouStrong performance marketing background, with real reps in direct-response creativeYou've built creative testing systems before — not just made adsYou save ads you admire.
You have opinions about why they work.Hands-on experience with secondary paid channelsStrong understanding of CAC, MER, ROAS and ecommerce unit economicsYou like building systems rather than relying on random bursts of creativity.Experience working with copywriters, editors and UGC creatorsWhy My Way Up?
$100,000 – $130,000 plus super, depending on experienceBased on the Gold Coast, with flexibility on how you structure your weekA founder-owned business with real scale and no agency layers — your work goes live, not into a review cycleA category where the science is genuinely compelling and mostly untoldA small marketing team you'll help shape rather than slot into
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📌 Performance Creative & Growth Lead (Gold Coast)
🏢 My Way Up
📍 Gold Coast