14 Aug
|
Dovida
|
Brisbane
Are you a digital marketer who wants your work to mean something beyond the dashboard?
At Dovida, we're on a mission to support and uplift seniors through high-quality, person-centred home care.
As our Digital Marketing Manager, you'll own the national digital program end to end; website, SEO and GEO, paid media, CRM and analytics, driving the campaigns that connect older Australians with the care they need and bring excellent people into our teams.This is a role with genuine ownership.
Reporting to the Head of Marketing, you'll work from our Toowong National Office alongside a close-knit marketing team, with the flexibility to work from home two days per week.Why Join Us?
Flexible hybrid working with the option to work from home up to 2 days a weekEnjoy your birthday your way with a paid day off each yearPaid wellness, volunteering and study leave to support your wellbeing and growthSave on your next car with our novated leasing optionsBe recognised at our annual Heart of Dovida Awards, celebrating the people who bring our values to lifeBring your four-legged friend to work on our much-loved Dog Friendly Fridays!
What You'll Be DoingDelivering the National Marketing Program across all digital channels,
guided by the Head of MarketingManaging our consumer website in WordPress, keeping lead capture and conversion flow optimisedDeveloping and managing our SEO and GEO strategy, paid digital advertising and channel reportingManaging our CRM platform and building digital assets for eDMs, Local Area Marketing and recruitment campaignsPartnering with our digital agency and web developers, and with General Managers on local digital strategy and budgetsBuilding national, local and custom performance dashboards, and sharing insights with teams including Talent Acquisition and Live-in CareTracking AI and social trends, and bringing forward the ones worth acting onWhat You'll BringQualifications in marketing or communications with a digital specialisationDemonstrated results in performance marketing across core digital channelsHands-on skills in WordPress, Google Analytics 4, Google Tag Manager and Meta Business SuiteExperience managing SEO, SEM and paid digital campaigns, and working with external agenciesExperience with CRM platforms such as Martrexo or SalesforceExcellent written communication and presentation skills, with the confidence to work across diverse stakeholder groups
#J-*****-Ljbffr
📌 Digital Marketing Manager (Brisbane)
🏢 Dovida
📍 Brisbane