At Spell, we're inspired by creating beautiful experiences, for our customers, our community and our team.
Our Byron Bay Flagship Boutique is more than a retail store, it's where our community experiences the Spell brand first-hand.
We're looking for an inspiring retail leader to oversee the day-to-day operations of our iconic boutique, leading a passionate team to deliver exceptional customer experiences while ensuring operational excellence across every aspect of the store.
Reporting to the Retail & Customer Experience Manager, you'll play a pivotal role in bringing the Spell brand to life.
This is a hands-on leadership role for someone who loves retail and enjoys coaching people to achieve their best.
You'll balance commercial outcomes with genuine customer connection, creating an inspiring experience for every person who walks through our doors.
Role Overview
Lead, coach and develop a high-performing retail team
Foster a positive, inclusive and engaged team culture
Lead by example, delivering exceptional customer service on the shop floor
Oversee the day-to-day operations of the Byron Bay Flagship Store
Drive sales performance and achieve store KPIs
Prepare and manage team rosters to balance customer service and productivity
Manage stock control, inventory accuracy and replenishment
Maintain exceptional visual merchandising standards in line with brand direction
Identify opportunities to improve store processes and operational efficiency
Deliver a warm, welcoming and memorable experience for every customer




Build genuine relationships with our local community and loyal customers
Support in-store events and customer activations
Assist with capturing authentic boutique content that showcases the Spell customer experience
Partner closely with the Retail & Customer Experience Manager to execute retail initiatives
Share customer insights and feedback to continually improve the retail experience
About you
You'll be a confident and approachable retail leader who enjoys developing people just as much as delivering commercial results.
You will bring:
Previous experience managing a retail boutique or fashion store
Demonstrated ability to lead, coach and inspire a team
Strong organisational and time management skills
Commercial awareness with experience managing sales targets and KPIs
Excellent communication and relationship-building skills
A proactive, hands-on leadership style
Passion for delivering exceptional customer experiences
Experience using Shopify, Deputy or similar retail systems is highly regarded
Benefits
Generous staff discounts and clothing allowance
Career development prospect with a growing Australian fashion brand
Working for a business committed to sustainability, ethics and community
APPLY ONLINE NOW
For further information about Spell, refer to our website or contact our HR team at
••••@spell.co
for application enquiries.
At Spell our vision is to inspire, beautifully – in harmony with people and planet and we are committed to providing Equal Employment Opportunity for all.

📌 Store Manager (New South Wales)
🏢 Spell Services
📍 New South Wales