Chief Financial Officer – Pickering Automotive Group
Gold Coast, QLD | Full-Time Executive Role
Package: $180,000–$200,000 + Commission + Company Vehicle
Pickering Automotive Group operating across the Gold Coast and Northern NSW is seeking an experienced Chief Financial Officer (CFO) to join its senior leadership team.
This is not a boardroom or back-office CFO role.
We are looking for a hands-on, commercially minded CFO who wants to be involved in the day-to-day operation of the dealerships and actively improve the performance of the business.
Automotive dealership accounting experience is essential.
Previous experience with Auto-IT would be highly regarded.
The Role
Working closely with the Dealer Principal, General Managers and department leaders, the CFO will be responsible for the financial performance, cash flow, controls and commercial direction of the group.
Key responsibilities will include:
Full oversight of group financial reporting, management accounts and balance sheets
Cash flow, working capital and treasury management
Budgeting, forecasting and financial planning
Floorplan management and vehicle stock control
Monitoring ageing stock, inventory levels and funding costs
Reviewing profitability across New Cars, Used Cars, Service, Parts, F&I; and Administration
Identifying opportunities to increase gross profit and reduce expenses
Challenging staffing levels, overheads, subscriptions, suppliers and unnecessary costs
Supporting General Managers with practical, commercial decision-making
Monitoring dealership KPIs and identifying underperformance early
Improving internal controls, compliance and fraud prevention
Managing banking, lenders, external accountants and key financial relationships
Overseeing OEM/manufacturer financial reporting, incentives and funding requirements
Reviewing capital expenditure, acquisitions, expansions and major investments based on ROI
Leading and developing the finance and administration teams
Providing clear financial information to managers in a practical, easy-to-understand format
AI, Automation & Business Efficiency
We are looking for a CFO who embraces AI,



automation and technology as practical business tools.
The successful candidate will be expected to:
Use AI to improve reporting, forecasting and financial analysis
Identify repetitive administrative and finance tasks that can be automated
Use technology and AI to reduce the overall cost of doing business
Improve productivity without simply adding additional staff
Review existing systems and processes and identify more efficient alternatives
Use data and AI to identify cost savings, risks, trends and profit opportunities
Help introduce smarter processes across finance and the wider dealership group
The objective is not simply to introduce new technology — it is to use technology to create a leaner, more efficient and more profitable business.
Dealership Systems & Technology
The successful candidate must be comfortable working with and adapting to Dealer Management Systems (DMS) and other dealership technology as required.
Experience with Auto-IT would be a strong advantage, with exposure to systems such as UNITS, Spectrum and Engage also highly regarded.
The CFO must be comfortable extracting and analysing dealership data and using systems, AI and technology to improve reporting, accountability, productivity and profitability.
What We Are Looking For
The successful candidate will have:
Significant finance or accounting experience within a car dealership or automotive dealer group
Strong understanding of dealership financial statements and departmental profitability
Experience across New Cars, Used Cars, Service, Parts and F&I; operations
Robust knowledge of floorplan, stock management and dealership working capital
Excellent cash-flow management skills
Strong cost-control and commercial discipline
Ability to turn financial information into practical actions




Strong leadership and communication skills
Confidence working directly with Dealer Principals, General Managers and Department Managers
Experience challenging underperformance and holding managers accountable
Strong understanding of AI, automation and modern financial technology
Auto-IT experience highly regarded
Strong DMS and dealership systems capability
Ability to quickly adapt to new systems and technology
Ability to identify where processes, costs or staffing structures can be improved
A practical, hands-on approach rather than purely corporate finance experience
The Mindset
We are looking for someone with a strong ownership mentality, commercial discipline and a genuine focus on improving the performance of the business.
They should be prepared to challenge the way things have always been done and continually look for ways to make the business leaner, faster, smarter and more profitable.
Location Requirement
Applicants must be based on the Gold Coast or willing to permanently relocate to the Gold Coast.
This is an on-site position.
The successful candidate will be expected to work within the dealerships, regularly engage with department managers and be actively involved in the day-to-day business.
Remuneration & Benefits
A competitive executive package is available for the right candidate:
$180,000–$200,000 base salary + Commission + Company Vehicle
Additional benefits include:
Complimentary group fitness training with key managers across the group
Free access to a private gym
The Opportunity
This is an opportunity for an experienced dealership Financial Controller, senior dealership accountant or automotive finance executive to step into a broader CFO position within an established multi-franchise automotive group.
We are looking for someone who will do more than report the numbers.
We want a CFO who will actively improve them.
Only applicants with relevant automotive dealership accounting experience will be considered.
Confidential Applications
All applications and enquiries will be treated in strict confidence.
Maurie Pickering, ******

📌 Chief Financial Officer (Gold Coast)
🏢 Pickering Automotive Group
📍 Gold Coast