Lead national marketing strategy and drive growth for a leading business

Your new company
An exciting opportunity has arisen for an experienced marketing leader to shape and execute a national marketing strategy for a rapid-growing Australian business. This executive-level role offers the chance to influence business growth, lead high-profile campaigns, and work directly with senior stakeholders across a nationally recognised organisation. Based on the Gold Coast, this position combines strategic leadership, commercial ownership, and team development in a business experiencing significant expansion.
Your new role
As National Marketing Manager, you will own the marketing strategy across multiple product categories and channels, driving brand growth, customer engagement, and commercial outcomes. Reporting directly to the Managing Director, you will lead marketing investment, develop national campaigns, and build a high-performing team while ensuring strong return on investment across all activity.
Key Responsibilities

- Develop and deliver the national marketing strategy to support business growth.
- Manage significant marketing investment and maximise commercial outcomes.
- Lead integrated campaigns across digital, events, sponsorships, trade shows and brand initiatives.
- Drive brand presence and customer engagement across multiple markets.
- Optimise digital performance across SEO, paid media, social media, EDMs and eCommerce.
- Lead, mentor and develop a high-performing marketing team.
- Partner with senior stakeholders to influence strategic business decisions.




- Measure campaign performance and drive continuous improvement through insights and data.

What you'll need to succeed

- Proven experience leading marketing functions in complex, multi-site or national organisations.
- Strong commercial acumen with the ability to manage budgets and demonstrate return on investment.
- Experience developing large-scale, integrated marketing campaigns.
- A track record of leading and developing successful marketing teams.
- Strong digital marketing expertise across paid, owned and earned channels.
- Confidence engaging with executive stakeholders and building strategic partnerships.
- A proactive approach and the ability to thrive in a fast-paced growth environment.

What you'll get in return

- Executive-level position with direct access to senior leadership.
- Significant autonomy to shape strategy and influence business outcomes.
- Opportunity to build and scale a national marketing function.
- Work for a growing Australian organisation with strong long-term growth plans.
- Modern office environment and supportive leadership team.
- Genuine career development opportunities as the business continues to expand.

What you need to do now
If you're interested in this role, forward an up-to-date copy of your CV to Krystal Smith at [email protected] or call Krystal on 07 3243 3022
If this job isn't quite right for you, though you are looking for a new position, please contact us for a confidential discussion and visit our website Hays Australia to review our current list of available positions.#3012248

📌 National Marketing Manager (City of Gold Coast)
🏢 Hays
📍 City of Gold Coast