Job Type: Permanent position | Full time position

Job Description

Pax Institute of education Position Title Marketing Specialist Employer Pax Institute of Education Pty Ltd. Location Melbourne, Victoria, Australia 3000 Salary $85,000 + Superannuation

ABOUT THE COMPANY Pax Institute of Education Pty Ltd is an established vocational education and training (VET) provider delivering nationally recognised training programs to domestic and international students. The organisation offers qualifications across a range of industry sectors, including hospitality, commercial cookery, leadership and management, and automotive technology.

The institute is committed to delivering quality education and training services, maintaining compliance with regulatory requirements, and supporting positive student outcomes. Through its experienced team of trainers and administrative staff, the organisation continues to strengthen its market presence and support sustainable business growth within the education sector.

POSITION SUMMARY

The Marketing Specialist is responsible for researching, developing, implementing, and evaluating marketing strategies and promotional initiatives that enhance brand awareness, strengthen market presence, and support business growth. The role applies specialised marketing knowledge to identify market opportunities, improve stakeholder engagement, and contribute to the organisation's strategic objectives while ensuring compliance with relevant policies and industry requirements.

Benefits

- Opportunity to work with a well-established and growing vocational education provider serving domestic and international markets.
- Supportive and collaborative workplace environment focused on professional excellence and continuous improvement.
- Access to ongoing training and professional development opportunities.
- Exposure to a broad range of marketing, branding,



and stakeholder engagement activities within the education sector.
- Stable full-time employment with opportunities for professional growth and career progression.
- Opportunity to contribute to the ongoing success and development of a respected education provider.

Task & responsibilities

Conduct market research and analyse industry trends, competitor activities, customer demographics, and market conditions to identify opportunities for business growth and market expansion. Develop, implement, and evaluate marketing strategies and campaigns to promote the organisation's courses, services, and brand presence across target markets. Coordinate digital marketing activities, including website content, social media platforms, email marketing, and online advertising campaigns.

Advise management on marketing objectives, promotional strategies, market positioning, and brand development initiatives. Monitor and evaluate the effectiveness of marketing campaigns using performance data, analytics, and market feedback, and recommend improvements where required. Prepare and oversee the development of marketing materials, including brochures, advertisements, promotional content, presentations, newsletters, and other communication materials.

Liaise with education partners, external marketing providers, service providers, and internal stakeholders to support marketing initiatives and promotional activities. Identify and develop opportunities to enhance brand awareness,



market penetration, and stakeholder engagement within domestic and international education markets. Prepare marketing reports, market analysis, and recommendations to support strategic decision-making and business planning.

Ensure marketing activities comply with organisational policies, regulatory requirements, and industry standards applicable to the education sector.

Qualification & experience

Bachelor’s degree or higher qualification in Marketing, Business, Communications, Commerce, or a related field. Minimum three (3) years of relevant qualified experience in marketing, marketing communications, or a closely related role.

Strong market research, analytical, and communication skills. Experience in digital marketing, social media management, content development, and online advertising. Ability to analyse marketing performance and contribute to business growth objectives.

Robust organisational skills with the ability to manage multiple priorities and stakeholder relationships.

About Company

Pax Institute of Education Pty Ltd is an established vocational education and training (VET) provider delivering nationally recognised training programs to domestic and international students. The organisation offers qualifications across a range of industry sectors, including hospitality, commercial cookery, leadership and management, and automotive technology.

The institute is committed to delivering quality education and training services, maintaining compliance with regulatory requirements, and supporting positive student outcomes. Through its experienced team of trainers and administrative staff, the organisation continues to strengthen its market presence and support sustainable business growth within the education sector.

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📌 MARKETING SPECIALIST (Melbourne)
🏢 Sociable Tech
📍 Melbourne