Local Government Association of Queensland – Brisbane QLD

The Communications Teamis responsible fordelivery of an integrated communications strategy with ownership of brand, content,channelsand analytics to deliver on core organisational drivers including:

- Promoting the positive contribution of Queensland’s local government sector
- Supporting a solid and influential peak body advocating on behalf of councils across the state
- Connecting members withtimely, relevant information,updatesand sector insights.

As the Senior Digital Marketing Officer, you will be responsible for supporting the LGAQs digital growth and effectiveness across member and public facing digital channels, as well as supporting marketing and communications activities for key products and services associated with the LGAQ brand, including the Local Government Mutual Schemes (LGMS).

Reporting to the Communications Operations Manager and working within the Communications Team, you will help ensure LGAQ’s digital channels, campaigns and customer journeys are integrated, effective and aligned with best practice.

The role works collaboratively with teams across the Association toassistwith a range of service offerings and may require some out ofhourswork, which could occur at short notice. The successful candidate will be a collaborator, listener and team player, have a successfultrack recordof increasing engagement through digital marketing, andpossessa proven ability to ensure delivery of communications and marketing initiatives that satisfy client expectations.

Applications from people with diverse lived experience and identities are strongly encouraged, as the more diverse our team is, the better we canrepresentour diverse membership.

This is afull timerole based in Newstead, Qld. Occasional air and road travel isrequired, including driving a hire vehicle unaccompanied at times. A current Queensland open driver’s licence, with the ability to drive day or night and comply with any licence conditions, is required.

Key Responsibilities





- Support the LGAQ’s digital growth and effectiveness across member and public facing digital channels.
- Develop digital marketing planscontainingproven and contemporary marketing strategies to build audience engagement with LGAQ content and campaigns.
- Track and analyse the effectiveness of digital marketing initiatives, andidentifyand implement opportunities for improvement, working closely with member engagement and intelligence teams.
- Work with outsourced agencies to create and manage digital advertising in support of the Associationsobjectives.
- Work to support the Communications Team inestablishing,maintainingand improving brand recognition for LGAQ, LGMS and other LGAQ services across digital platforms.
- Coordinate the delivery of communication and marketing activities supporting the LGAQs products and services.
- Gather information toidentifyopportunities, insights,conclusionsand recommendations internally for continuous improvement of the Association’s brands and representation.
- Undertake core tasks including updating website content,preparingand sending EDM’s,initiatingSMS alerts, maintaining content in the Digital Asset Management (DAM)systemand supporting and growing theLGxnetwork.
- Fly and/or drive to member sites or other locations, asrequired.

About You

To be successful in this role you willhave:

- Tertiary qualifications in digital marketing or a related field together withdemonstratedexperience in growing brand recognition and reputation through digital marketing strategies.
- Proven high-level communication (written and verbal) skills along with content creation experience across multiple communication channels.




- Proven successful account coordination/management experience and ability to develop effective working relationships with internal and external stakeholders.
- Experience with electronic direct mail (EDM) creation and execution, including list management.
- Experience in, or the ability to quickly learn, utilisation of customer relationship management relationship (CRM)/contact databases for targeted marketing purposes.
- Demonstrated utilisation of social media platforms, graphic designsoftwareand web content management systems (CMS) for generating marketing assets.
- Data gathering, interpretation,testingand analytics along with report writing for demonstration of success and challenges of marketing campaigns.
- Desire to continue building skills to improve specialist capabilities and to enable delivery of all core team tasks.
- Whilst not essential, an understanding of local government or insurance services will be well regarded.
- A current Queensland unrestricted open driver’s licence including the ability to drive unaccompanied day or night andcomply withlicence conditions.

About LGAQ

The LGAQ is the peak industry body and registered industrial employer organisation for Queensland’s 77 local councils, a sector that employsin excess of44,000 Queenslanders across circa 250 various professions. We advocate for our members’ interests at a state and federal level and support their drive to innovate and improve service delivery.

We have an inclusive and caring culture underpinned by our LGAQ peopledemonstrateCaringAccountableRespectful behaviours and our leaders areEngaged. As an equal opportunity employer, LGAQ encourages applications from candidates with diverse backgrounds.We are also a pet friendly workplace.

We embrace flexible working arrangements in a hybrid model withoptions fortime in the office,working from homeand some time travelling to our member councils.

LGAQ may undertake a range of pre-employment screening including Police Checkandpsychometric assessmentas part of the selection process.

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📌 Senior Digital Marketing Officer (Brisbane City)
🏢 Local Government Association of Queensland
📍 Brisbane City