- Manage the day-to-day operation of our Xiaohongshu (RED) and Douyin accounts.
- Plan, create and publish engaging content, including posts and short-form videos.
- Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
- Track content performance and provide regular insights to improve account growth.

KOL / KOC Management

- Identify, approach and manage relevant KOLs and KOCs across Xiaohongshu and Douyin.
- Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
- Build and maintain relationships with creators and continuously grow our influencer network.
- Monitor and report on influencer campaign performance.

Livestream Operations

- Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
- Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
- Monitor livestream performance and support post-campaign reviews and optimisation.

Campaign Support

- Support social media campaigns, brand partnerships and merchant promotions across Xiaohongshu and Douyin.
- Work closely with Marketing, Business Development and Design teams to deliver campaigns on time.

Key Responsibilities

Social Media Management

- Manage the day-to-day operation of our Xiaohongshu (RED) and Douyin accounts.
- Plan, create and publish engaging content, including posts and short-form videos.
- Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.




- Track content performance and provide regular insights to improve account growth.

KOL / KOC Management

- Identify, approach and manage relevant KOLs and KOCs across Xiaohongshu and Douyin.
- Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
- Build and maintain relationships with creators and continuously grow our influencer network.
- Monitor and report on influencer campaign performance.

Livestream Operations

- Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
- Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
- Monitor livestream performance and support post-campaign reviews and optimisation.

Campaign Support

- Support social media campaigns, brand partnerships and merchant promotions across Xiaohongshu and Douyin.
- Work closely with Marketing, Business Development and Design teams to deliver campaigns on time.

About You

- Strong understanding of Xiaohongshu and Douyin, including platform trends, content formats and user behaviour.

- Previous experience in social media, content creation, influencer marketing or livestream operations is preferred.

- Strong Chinese copywriting skills with a positive sense of content and visual trends.

- Highly organised with strong communication and execution skills.

- Comfortable managing multiple creators, campaigns and deadlines simultaneously.

- Experience in food delivery, F&B;, e-commerce or consumer brands is a plus.

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📌 Social Media Executive – Xiaohongshu & Douyin (Melbourne)
🏢 HungryPanda Ltd 熊猫外卖
📍 Melbourne