- SmithStreetisColes'agencyvillage,anintegratedteamofbrand,media,tech,advertising,socialandcommsexperts
- StrategyLeadtochampionbig(andsmall)mediaideas
- MelbourneCBD
- ReportingtoGroupHeadofStrategyandManagingPartner,SmithStreet

Here is your chance to strategically lead one of the largest and most exciting accounts in Australia. Entering into its biggest era of transformation, Coles is relying on our team at Smith Street to take them into the future in a bold, creative and customer‑centric fashion.

This is a career-defining, unique and influential role, positioned within the fully integrated agency model. There's a real opportunity to impact work at a whole‑business level, working closely with key senior stakeholders across the client business and other creative Omnicom disciplines.

We are looking for a strategic superstar to push the work forward: creating positive business impact, inspiring work and internal teams, and developing media and communications solutions rooted in growth and effectiveness. You'll be bringing the media voice into every conversation and be a beacon for the wider OMD strategy community.

ThisseniorrolesitsattheheartoftheSmithStreetLeadershipTeamandwithclosecollaborationwithseniorcreativestrategypartnersandkeyclients.

Supported by the Group Head of Strategy, and with a data analyst as a direct report, you will work across the full Coles ecosystem; blending data and insight to become a representative and facilitator of contemporary media creativity.

Wedon'tmindabitofquirkhere,andwelovethespiritof'workingitout',sobringyourcuriousselftotheroleandputyourownstamponit.

Theday‑to‑dayresponsibilities





- Leadingbrandstrategiesacrossoneofthemostexcitingandfast‑movingcategories:fromannualplanningtodigitaltransformation,todesigningthecampaignsthatmakeAustralians'Christmas.Thisrolerequiresawhole‑businessunderstandingtodriveimpactandgrowthataportfoliolevel.
- BuildingthereputationofColesandOmnicomasstrategic,creativeandmedialeaders:developinguniqueaudienceinsightsandcreativemediasolutionsthatdriveeffectiveness.
- Workingacrossintegratedecosystem:planning,leadingconversationsandactivationsthatoperateacrossowned,earnedandsharedelements.
- Becomingthestrategicbusinessleaderandguardianacrossthehighlyengaged,cross‑functionalSmithStreetteam:developingcoachingandinspirationinitiativesthatcreatepositiveinfluenceandengagementcross‑discipline,andwithjuniorteammembers.
- Bringingapassionforinnovationandfindingnewbusinessopportunitiesthatsitoutsidethebrief:Fastlyestablishingthemselvesastrueclientpartnerwhocanco‑createwhat'snextandspotopportunitiesaheadofclientcompetitors.
- Working with multi‑discipline teams and client stakeholders: Collaboration, and a passion for building work that drives industry change will both be core elements of this role.

Whatyou'llbring

- Experience:Wearelookingforseniorexperience,ideally8+years,inbusinessand/ormediastrategy,withexperienceleadingstrategyforlarge,householdbrands.Portfolioexperienceispreferred,aleantowardsdigitalisanadvantage,gravitasisanecessity.




- Leadership:Anaturalleaderandpassionateadvocateforourindustry,actingasavoiceforinternalteams,clientpartnersandthewidermarket.WearelookingforaprovenleaderwithhighEQ,abletocollaboratewithkeystakeholderstodrivebusinessgrowthandstrongclientandinternalrelationships.You'reconnectedtotechandhaveyourfingerontheculturalpulseofAustralia.
- Adaptability:Demonstratedabilitytoleadthedevelopmentofbrandandcampaignstrategiesbuiltonuniqueinsights,andresponsivetochangesinindustryandbusinesspriorities.
- Proactivity:Theabilitytoleadconversationsandchange,ratherthan​simplyrespondtobriefs:leveragingthepowerofourteams,globalnetwork,toolsandcapabilitiestoactasafullyintegratedclientpartner.
- Dedicationtocreativity:Fromthebigideastoanobsessionwithconsumerbehaviour,youwillbringapassionformakingorbreakingtraditionalapproachestodrivebusinessandindustrychange.
- Strongdecision‑makingskillsandinfluence:Theabilityandexperiencetoworkcloselywithseniorstakeholderswithinabusinessconsultingrole;connectingmultiple…

WhySmithStreet?

Smith Street leverages the power of Omnicom, combining creative, transformation, media and more to create bespoke, industry‑leading business, communications and client solutions.

Aspartofapassionateteamofapproximately100industryleaders,youwillbeempoweredbydiverseknowledgeandcollaboration,drivingpositivechangefortheclientandindustrywhilelearningfromotherteammembers.

Thisisatrulyuniqueroleinmarket;allowingaseniorStrategyLeadtoinfluencethewholemarketingecosystem,stretchingthinkingwithinastructurewhereinnovationisbuiltintoitscore.

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📌 Strategy Lead (Melbourne)
🏢 Omnicom Media Group
📍 Melbourne