Company Description

TP-Link is a global leader in reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company focuses on innovation that delivers faster, more stable connectivity, helping individuals and businesses stay seamlessly connected. TP-Link serves customers in over 170 countries and continues to expand its international presence.

The organization values quality, performance, and customer satisfaction, offering a dynamic environment for professionals who want to grow in the technology and e-commerce sectors.

Role Overview

We are looking for a proactive and commercially minded Community & Creator Specialist to build and grow our customer, KOC and creator ecosystem in Australia. This role will be responsible for two key areas: building and managing our owned community, and developing a scalable network of KOCs, creators and brand advocates. The goal is to turn customers, community members and creators into long-term brand advocates who generate authentic content, engagement, traffic and ultimately sales.

Key Responsibilities

- Build & Grow Customer Communities – Develop and manage owned and external communities, drive engagement through content and activities, and nurture active members into long-term brand advocates and KOCs.
- Recruit & Manage Creators and KOCs – Identify and build relationships with Australian KOCs, micro-influencers and creators across key social platforms, managing partnerships from outreach and product seeding to UGC delivery, affiliate and referral programs.
- Drive Content and Performance Growth – Create authentic reviews, tutorials and product demonstrations, identify high-performing UGC for social, DTC and paid media, and continuously optimise engagement, traffic, conversion and revenue through performance tracking.

Requirements





- 2–4 years of experience in community management, creator/influencer marketing, affiliate marketing, social media or a related field.
- Hands-on experience building or managing online communities, creators, influencers or brand advocates.
- Strong communication and relationship-building skills.
- Confident in proactive outreach, networking and follow-up.
- Strong understanding of TikTok, Instagram, YouTube, Facebook and other social/community platforms.
- Comfortable managing multiple campaigns, creators and community initiatives simultaneously.
- Positive understanding of affiliate and performance marketing concepts, including conversion, CPA, CPS and ROAS.
- Strong Excel or Google Sheets skills for database management and performance tracking.
- Strong written and spoken English.
- Self-motivated, organised and comfortable working independently.

Preferred Qualifications

- Experience with community platforms such as Circle, Discord or similar platforms.
- Experience with affiliate/creator platforms such as impact.com, Awin, Shopify Collabs or similar tools.
- Experience with product seeding, UGC and ambassador programs.
- Existing relationships with Australian creators or online communities.
- Experience in consumer electronics, smart home, technology, eCommerce or lifestyle categories.
- Understanding of Shopify, Amazon and DTC eCommerce.
- Experience building a community, creator or affiliate program from an early stage.

What We Are Looking For

We are looking for someone who genuinely enjoys working with people and building relationships. This is not simply a social media posting role or an influencer coordination role. The successful candidate will be expected to actively build a community, find and recruit new advocates, maintain long-term relationships with KOCs and creators, and turn those relationships into measurable brand and commercial growth.

📌 Community & Creator Specialist (Sydney)
🏢 TP-Link Australia and New Zealand
📍 Sydney