WOO is an agency that believes in creativity driven by trusted intelligence. We merge human creativity with intelligent systems, and in doing so we redefine what’s possible when they work as one.

We have offices in Melbourne and Vietnam, and work for clients across Asia-Pacific. We're looking for a Creative Director who can lead our team into the next chapter - one where Intelligence is a genuine creative collaborator, not just a buzzword bolted onto a pitch deck.

This is a hands on leadership role. You'll set the creative vision, run the room with clients, mentor a multidisciplinary team, and champion the smart, responsible use of AI tools across every stage of the process - from ideation to production to delivery.

THE ROLE

As Creative Director, you'll provide strategic and creative leadership across all client work, while building WOO's reputation as an agency that uses intelligence to work faster, smarter and more imaginatively - without ever losing the human craft and judgement that make outstanding creative work great.

KEY RESPONSIBILITIES

Creative Strategy & Leadership

1. Provide creative direction and inspiration to a multidisciplinary team of designers, marketers, writers and other creative professionals.
2. Develop and oversee creative strategy for client projects, aligned to client goals and business objectives.
3. Lead client presentations, confidently articulating and defending creative direction.
4. Help clients define and maintain brand identity, ensuring consistency across all channels.
5. Stay ahead of industry trends, consumer behaviour, competitor activity - and the fast-moving AI tools reshaping the creative landscape.

AI Automation, Application & Adaptation

1. Champion the practical use of AI automation to streamline production workflows - freeing the team to spend more time on ideas and less on repetitive execution.
2. Guide the application of AI tools across the creative process: concepting, copywriting support, image and video generation, rapid prototyping, and content variation at scale.
3. Lead the team's ongoing adaptation to new AI tools and platforms,



building internal capability, playbooks and quality standards as the technology evolves.
4. Set clear guardrails for responsible, ethical and brand-safe AI use - including client transparency, IP considerations and quality control.
5. Evaluate emerging AI platforms and vendors, recommending adoption where it genuinely improves creative output, speed or client value.
6. Balance AI-accelerated production with human craft, taste and strategic thinking - AI is a tool for the work, never a replacement for creative judgement.

Campaign Development

1. Oversee conceptualisation and development of integrated campaigns across advertising, websites, social, video and emerging formats.

Team Leadership

1. Drive a culture of high performance and excellence over perfection.
2. Mentor and develop creative team members, driving accountability and KPI measures.
3. Run brainstorming sessions that blend human insight with AI-assisted ideation techniques.
4. Oversee a cross-functional team of designers, copywriters, social specialists, photographers/videographers and project managers.
5. Work with the studio and production to prioritise work and resources across engagements and build realistic schedules.
6. Review and approve creative and tech outputs - ensuring everything meets WOO's quality bar and client goals.
7. Train and mentor junior staff.

Quality Control

1. Maintain the highest standards of quality and creativity across all projects, including work produced with intelligence.
2. Oversee proofing, review and evaluation of staff performance, workload, creative output and project processes.

Project Management

1. Collaborate with account and studio managers on budgets,



timelines and deliverables.
2. Manage multiple projects simultaneously, keeping delivery on time, on budget and on brief.
3. Work with in-house teams across Asia-Pacific and external suppliers across print, UX and CX channels.

Innovation & Trends

1. Stay abreast of industry trends, emerging technologies and creative innovation, with a strong focus on practical AI adoption.
2. Integrate new tools and techniques into the creative process to keep WOO's work at the leading edge of the industry.

Business Development & Growth

1. Partner with the business development team to pitch creative concepts - including AI-enabled capabilities - to prospective clients.
2. Cultivate strong client relationships that drive satisfaction, retention and organic growth.
3. Contribute to the ongoing development of the Woo brand and vision.

WHAT YOU BRING

1. Proven experience as a Creative Director or senior creative leader within an agency environment with 5+ years of experience.
2. A strong portfolio demonstrating strategic and conceptual creative leadership across multiple channels.
3. Genuine, hands-on familiarity with AI creative tools (e.g. generative image/video, AI copy and ideation assistants, workflow automation) and a point of view on how to use them well.
4. Excellent leadership, mentoring and client-facing communication skills.
5. Comfort balancing creative ambition with commercial reality - budgets, timelines and client needs.
6. Curiosity and adaptability - you're excited by change in the industry, not threatened by it.

WHAT'S ON OFFER

1. Market-competitive salary, commensurate with experience
2. A genuine seat at the leadership table, shaping how Woo uses AI across the business.
3. An on-site Melbourne studio culture that values craft, curiosity and collaboration in equal measure.
4. Investment in your ongoing development, including exposure to current AI tools and platforms.

HOW TO APPLY

Please send your CV, portfolio and a short note on how you've used AI to improve creative output.

📌 Creative Director (Melbourne)
🏢 WOO Agency
📍 Melbourne