Troocoo is proud to be partnering with yourtown to appoint a Conversion Rate Optimisation Lead to join their Marketing & Fundraising team.

yourtown is a trusted provider of services for young people, with a focus on mental health and wellbeing, long-term unemployment, prevention of youth suicide, child protection, and support for those experiencing domestic and family violence. Powered by yourtown, Kids Helpline is there for children and young people whenever they need support, for any reason, 24/7. yourtown's work is made possible through the support of donors, sponsors, governments and Art Union supporters, and the organisation holds a zero-tolerance approach to abuse, with safeguarding a shared responsibility across the whole team.

About the role

This is a hands-on, commercially minded role reporting to the Head of Marketing, responsible for driving measurable growth across yourtown's digital ecosystem. You'll bring a test-and-learn mindset to every digital touchpoint, asking how a channel can be optimised, what the hypothesis behind a change might be,



and what effect it could have on acquisition, revenue or subscription conversion.

You'll join a team that's evolving and improving its digital foundations, so you'll need to be comfortable working with ambiguity and contributing practically while systems and processes continue to mature. In return, you'll have genuine scope to shape how yourtown's digital channels perform, working closely with analytics, paid media and the wider marketing team along the way.

Key responsibilities include

- Developing and executing integrated digital strategies across SEO, SEM and paid channels to drive acquisition and growth.
- Leading experimentation initiatives, including A/B testing and rapid test-and-learn programs, grounded in transparent hypotheses and commercial impact.
- Continuously optimising website content, structure and technical performance to lift conversion rate

📌 CRO Lead (Brisbane City)
🏢 Troocoo
📍 Brisbane City