Working within the brand team, this newly created role will report into the Head of Brand Marketing and will own the delivery of editorial content for Best Restaurants Australia & New Zealand, with guidance and support from the broader marketing team, and our freelance writers network. If you've got a way with words, a love for great food and hospitality, are passionate about content, brand storytelling - we'd love to hear from you.

Key responsibilities

- Maintain the editorial calendar, helping ensure content is on-brand, seasonal and campaign aligned – this will feed into storytelling across channels.
- Support the team with fresh content ideas and formats – including guest contributor pieces, opinion pieces, interviews or curated columns.
- Manage an editorial budget and brief a database of existing writers and contributors.
- Own the entire lifecycle of the content from ideation to sourcing to implementation to atomisation across our digital channels.
- Support the brand team with ideas and research for creative concepts and content-led activations.
- Own the day-to-day running of our website content programs with the aim of market relevance, finger on the pulse and traffic generation and retention.
- Proofread and edit content for clarity, tone and grammar.
- Own content atomisation of website content across social channels, newsletter, and wider marketing channels.

What success looks like

- Content is delivered accurately, consistently and on-brand.
- Campaigns are supported by clear, well-edited storytelling.
- Editorial output is consistent with brand style guides and tone of voice.
- Day-to-day editorial tasks are handled reliably and efficiently.
- Good collaboration across the team, with an eagerness to pitch content storytelling.




- Steady time-management and ability to juggle a few things at once.
- Owning and optimising BAU content processes in your first 3-6 months of tenure.

About you

- 3–4 years' experience in content marketing, digital marketing, writing or editing roles.
- Great attention to detail and a passion for improvement.
- Basic understanding of analytics and how insights inform content decisions.
- Working knowledge of SEO practice and keyword research.
- Some experience supporting a content calendar.
- A natural knack for storytelling and creating content that resonates.
- Creative flair and enjoys coming up with new ideas.
- Collaborative and communicative – enjoys working with stakeholders like designers, external writers and marketers.
- An interest in hospitality and a love of excellent food.

About Best Restaurants

Best Restaurants is Australia's longest standing hospitality directory and gift card. Established in 1997, we represent an ever-growing network of restaurant partners in both Australia & New Zealand, with a mission to make dining more accessible, fun and gift-worthy.

We are a small but tight-knit team that values collaboration, creativity, accountability and entrepreneurship.

Why You'll Love Best Gift Group

- Birthday leave because who wants to work on their birthday
- Year-round hybrid work culture – 3 days a week in our Darlinghurst office
- Competitive remuneration package
- 50% discount with vendor partners across restaurants and wellness providers
- Commitment to talent development and progression
- Regular team bonding and engagement initiatives

We are an equal opportunity employer that celebrates diversity and welcomes people of all genders, sexualities, races, cultures and abilities. This role is available to Australian residents only. No recruiters please.

📌 Digital Content Manager (Sydney)
🏢 BEST Gift Group
📍 Sydney