Role DescriptionWe are seeking a creative, organized, and digitally focused Digital Marketing Assistant to support the planning, execution, and optimization of digital marketing activities across multiple online channels. This role is responsible for assisting with marketing campaigns, content creation, social media management, email marketing, website updates, digital advertising, and performance reporting while helping strengthen brand awareness and customer engagement.

The successful candidate will support the development and implementation of digital marketing campaigns aligned with business objectives and target audience requirements. You will assist with campaign planning, content scheduling, promotional activities, audience research, and coordination with marketing, creative, sales, and business development teams.

The role involves creating, editing, and publishing digital content across social media platforms, websites, blogs, email campaigns, and other online channels. You will help prepare captions, articles, promotional materials, newsletters, visual content, and campaign messages while ensuring that all content follows established brand guidelines and communication standards.

You will assist with social media management by scheduling posts, monitoring engagement, responding to basic audience interactions, tracking content performance, and identifying relevant trends. Responsibilities include maintaining content calendars, supporting community engagement, researching competitor activities, and providing ideas for improving audience reach and interaction.

The position requires supporting digital advertising activities across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising channels. You will assist with campaign setup, audience targeting, keyword research, creative coordination, budget monitoring, performance tracking, and basic campaign optimization.

You will support search engine optimization (SEO) activities by conducting keyword research, reviewing website content, assisting with on-page optimization, monitoring search performance, and identifying opportunities to improve organic visibility. You will also assist with website content updates,



landing page coordination, and basic content management system (CMS) activities.

The role involves monitoring digital marketing performance through analytics platforms and preparing reports covering website traffic, engagement, conversion rates, campaign performance, audience growth, and other key performance indicators. You will analyze marketing data and provide observations that help the team improve campaign effectiveness and customer acquisition.

You will assist with email marketing campaigns by preparing mailing lists, coordinating content, scheduling communications, monitoring open and click-through rates, and maintaining accurate customer segmentation. The role also includes supporting marketing automation activities and customer relationship management (CRM) updates.

You will work closely with designers, content creators, sales teams, external agencies, and marketing managers to coordinate campaign materials and ensure timely execution. The role encourages the use of artificial intelligence tools, marketing automation, analytics platforms, and emerging digital technologies to improve productivity and campaign performance.

Strong communication, creativity, attention to detail, organizational ability, and willingness to learn are essential for supporting effective digital marketing operations and contributing to brand growth, audience engagement, and measurable business results.

Qualifications

- Strong understanding of digital marketing principles, online customer engagement, and integrated marketing activities.
- Familiarity with social media platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels.
- Knowledge of content creation, social media management, email marketing, search engine optimization (SEO), and digital advertising.




- Familiarity with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Search Console, or similar digital marketing platforms.
- Basic understanding of keyword research, website optimization, content marketing, and search engine marketing (SEM).
- Proficiency in Microsoft Office applications, Google Workspace, spreadsheets, presentation tools, and digital collaboration platforms.
- Familiarity with content management systems (CMS), CRM platforms, email marketing tools, and marketing automation software.
- Strong written and verbal communication skills with the ability to create clear, engaging, and audience-focused content.
- Good understanding of social media engagement, content scheduling, audience targeting, and digital campaign coordination.
- Solid organizational and time management skills with the ability to manage multiple campaigns, content tasks, and deadlines.
- Basic analytical skills with the ability to interpret campaign metrics, website analytics, engagement data, and performance reports.
- Strong attention to detail when reviewing marketing content, campaign materials, links, data, and promotional information.
- Creative mindset with an interest in developing engaging content and exploring new digital marketing opportunities.
- Ability to collaborate effectively with marketing, sales, design, content, technology, and external agency teams.
- Familiarity with Canva, Adobe Creative Cloud, AI-assisted content tools, automation platforms, or similar technologies is advantageous.
- Understanding of digital privacy, advertising standards, brand guidelines, and responsible customer data management.
- Strong research and problem-solving skills with the ability to identify trends, audience insights, and opportunities for improvement.
- Adaptability to changing digital platforms, marketing technologies, consumer behavior, and business priorities.
- Professionalism, accountability, curiosity, and willingness to continuously learn and develop digital marketing capabilities.
- Commitment to supporting creative, data-driven, and customer-focused marketing initiatives that contribute to sustainable brand growth.

📌 Digital Marketing Asistant (Australia)
🏢 ViBes Daily
📍 Australia