About BC Game

BC Game is one of the world's leading crypto-first gaming companies, behind a portfolio of platforms built on a simple belief: technology is a transformative force, and the future of online gaming belongs to those bold enough to build it. Since 2017, we have grown into a global community of millions of players, with more than 10,000 games and over 150 cryptocurrencies supported across our platforms.

What sets us apart is how we build. We set the standard for transparency and fairness through open-source code and provably fair games, and we move at pace, shipping constantly across casino, sports, and live entertainment. We are not here to follow the industry. We are here to shape it.

Above all, we are a team of builders, problem-solvers, and original thinkers from all over the world, united by the belief that the best products come from bringing different perspectives together. Now we are bringing that ambition to Melbourne, building a group of exceptional people who want to do the defining work of their careers, take real ownership, and shape global products from the ground up.

About the role

We have millions of players, thousands of games, and no search function. That is the opportunity.

This is a build from zero. There is no existing team, no roadmap, no tooling and no strategy waiting for you to inherit. You will audit where we actually stand, decide what matters, fix the technical foundations, build the content engine, and prove that organic search can move registrations and deposits rather than just traffic. Once it is working, you will make the case for the team and hire it.

You will need to be genuinely hands on for the first stretch. This is not a role where you brief an agency and review a deck. It will suit someone who has done this in a competitive, restricted vertical before and wants to do it again with real autonomy and a founder who moves quickly.

What you will do

Strategy and foundations

- Own the organic search strategy across both brands and all priority markets
- Complete a baseline audit covering technical health, content, authority and competitive position, and deliver a prioritised roadmap




- Establish the operating model, budget and technology stack for the function

Technical

- Own site architecture, crawl efficiency, indexation, structured data, page performance and international search configuration, working directly with product and engineering
- Lead search requirements for every migration, redesign, domain change and new market launch

Content and authority

- Own keyword, topic and entity research, and turn it into a content roadmap with defined quality standards
- Direct genuine localisation across priority languages, not translation
- Build a sustainable authority strategy through digital public relations, partnerships and editorial placement, and set the risk tolerance for link acquisition
- Work alongside the affiliate function so that owned and affiliate activity complement each other rather than compete

Artificial intelligence search

- Extend the strategy to visibility inside artificial intelligence generated answers, including citation measurement and content structured for accurate interpretation

Commercial accountability

- Define the measurement framework connecting organic activity to registrations, first time depositors and cost per acquisition
- Report performance, forecasts and investment cases to the executive team

Team

- Build the headcount plan and business case, then recruit, onboard and lead the team
- Select and manage agency and freelance partners, including scope, performance and commercial terms

What you bring

- Direct experience delivering search engine optimisation within iGaming, online casino, sports betting or crypto is essential. Operator side, affiliate side or agency side is fine, provided you personally owned the outcomes
- A minimum of eight years in search engine optimisation,



including at least three with accountability for strategy and results at a senior level
- Demonstrated experience building a search function from a standing start
- Deep technical capability, with the ability to diagnose and specify issues credibly to engineers rather than relying on an agency to do it for you
- Experience delivering organic search across multiple international markets and languages
- Robust commercial numeracy, including building a business case, managing a budget, and defending investment against paid alternatives
- The ability to influence senior stakeholders, including founder level, and to explain technical dependencies in plain commercial language
- A current, evidenced view on how artificial intelligence search surfaces change organic strategy and measurement
- Excellent written and verbal communication skills in English
- Full Australian working rights

What would set you apart

- Experience within a crypto-native or offshore operator
- Experience working alongside or within an affiliate acquisition channel
- Direct people leadership experience, including recruitment and performance management
- Additional languages relevant to a priority market

What we offer

- Competitive salary with a performance bonus, reviewed annually
- The rare chance to build a function end to end, with the budget and autonomy to do it properly
- Learning and development budget for courses, certifications, and conferences
- Annual leave, plus a birthday day off, wellness days, marriage and graduation leave, a day for your child's first school day, and extra leave that grows with tenure
- Health and wellbeing support to look after you in and out of work
- Brand new, central Melbourne office, stocked with snacks and drinks
- Team lunches and regular company events

Inclusion and access

BC Game is an equal opportunity employer. We welcome applicants of every background, identity, and experience, because we believe the best teams are built from different perspectives. If you need any adjustments to take part in the process, please let us know.

📌 Head of SEO (Melbourne)
🏢 BC.GAME Official
📍 Melbourne