Lead Social Media Advisor

- Temporary full-time prospect from 2 November 2026 to 31 October 2027
- Hybrid working model, with an expectation of working up to three days per week from the Sydney office
- Clerk Grade 9/10 - $133,348 – $146,945 + superannuation and leave loading

About the role

We are seeking an experienced Senior Social Media Advisor with experience implementing social ad campaigns to join the Department of Customer Service Portfolio Social Media team in a full time temporary role from 2 November 2026 to 31 October 2027.

This role is 35 hours per week, based in Sydney, with a hybrid working arrangement that requires days each week working from the Haymarket office. You will work as part of a high performing and collaborative team committed to delivering exceptional customer experience and impactful social media outcomes across NSW Government.

About the team The Department of Customer Service Social Media team is responsible for social media plannning, content publishing, paid activity and customer support across a range of agencies,

including Building Commission NSW, NSW Fair Trading and Service NSW.

As a Lead Social Media Advisor, you will play a key role within the Paid Strategy stream. You will be responsible for end-to-end ad management: developing the owned paid strategic approach,

implementation, optimisations, reporting and overseeing overall ad performance. You will be implementing high quality and compliant ads or small campaigns, providing proactive recommendations and advice, and supporting the wider Portfolio communication plans.

This is a senior role that combines hands on delivery with oversight, mentoring and stakeholder engagement. You will work closely with colleagues across the Portfolio and support continuous improvement in social media practice.

Key responsibilities

- Act as the subject matter expert for paid social media approach across a range of agencies.
- Drive consistent, engaging and impactful social media ads across NSW Government agencies.
- End-to-end advertising management: Develop small social campaign strategies,

implementations, optimisations and reporting.

- Monitor,



analyse and report on paid performance to optimise future advertising outcomes.
- Provide strategic oversight of social media channels and campaigns, ensuring alignment with organisational priorities and brand standards.
- Manage budgets and forecasts for social campaigns and financial reporting associated to campaign expenditure.
- Manage a small team of two coordinating workload, supervising campaign strategies,

implementation, optimisations and review of reporting outcomes.

- Build strong relationships with internal stakeholders to strengthen social media capability and proactively source content from subject matter experts
- Stay informed about emerging social media trends and broader communications developments

Essential skills and experience

- Demonstrated experience in a senior social media or social media management role, either in house or agency side.
- Proven experience developing campaign strategies and forecasts.
- Strong experience implementing social media campaigns across Meta ads manager, LinkedIn ads Manager and YouTube.
- Experience managing budgets and reporting on advertising expenditure.
- Robust stakeholder management skills with the ability to manage competing priorities.
- Robust analytical capability, with experience translating data into actionable insights and reports.
- Hands on experience across Ads Manager and Business Suites.
- Experience using content creation tools, with Canva or Photoshop experience considered advantageous
- Experience using LookerStudio for campaign reporting.

Working arrangements

This role operates under a hybrid working model, with an expectation of working up to three days per week from the office. Flexibility is supported in line with operational requirements.





How to apply For more information about this role, please contact Laura San Miguel Perez - A/Manager Social Media via [email protected] To apply, please submit an up to date CV and a brief cover letter outlining how your skills and experience align with this role.

Click Here to access the Role Description . For enquiries relating to recruitment please contact Jess Tan via [email protected].

Visit the Capability Application Tool to prepare for the recruitment process by accessing practice application and interview questions based on the focus capabilities listed in the role description.

A talent pool may be created as part of this recruitment process and will be valid for up to 18 months. The talent pool may be used to fill future ongoing or temporary vacancies of the same or similar role.

Closing Date: 10:00am Monday 24th August 2026

Careers at Department of Customer Service A career at the Department of Customer Service (DCS) gives you the opportunity to help improve government services and be part of reform that benefits people across NSW. We are focused on delivering excellent customer service, digital transformation, and regulatory reform. Come join us and influence the future of our great state.

Belong in our diverse and inclusive workplace The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.

You can view our full diversity and inclusion statement here.

We provide adjustments to the recruitment process for candidates, including individuals with disability. If you require an adjustment during the recruitment process, including alternate formats or have questions about the support available, please contact Talent Operations on 02 8276 8130 or [email protected].

For more information, please visit

Information on some of the different types of disabilities

Information on adjustments available for the recruitment process

📌 Lead Social Media Advisor (Sydney)
🏢 NSW Department of Customer Service
📍 Sydney