Overview

Work Type: Ongoing - Full-time

Salary: $100,894 - $114,476

Grade: VPS 4

Occupation: Communications, marketing and media

Location: Melbourne - CBD and Inner Metro suburbs

Reference: VG/MDCL2026

WHO ARE WE?

VicScreen is Victoria's creative and economic screen development agency.

We're behind the scenes, supporting screen businesses, infrastructure, festivals and events. Helping develop the skilled practitioners, professional crew and talented creatives that elevate Victoria as a global screen destination.

The must-watch shows. The biggest releases. The next big names. The hottest games. From silver screen to live stream, and across the screen ecosystem. You'll find us where the action is.

Our Values

We are open; We are brave: We are cooperative; We are innovative; We are intentional

ABOUT THE OPPORTUNITY

We're looking for a digital storyteller, marketing mastermind and content creator all rolled into one.

As VicScreen's Marketing and Digital Communications Lead, you'll drive our digital presence across web, social and email, creating campaigns and content that connect our community with the programs, people and stories shaping Victoria's screen industry. Reporting to the Senior Manager, Marketing and Communications, you'll be a natural multitasker with a knack for crafting compelling content, spotting the next big trend and knowing exactly how to engage everyone from industry stakeholders to passionate screen fans.

HERE'S A GLIMPSE AT WHAT YOU'LL BE DOING

- Lead the customer experience across VicScreen's digital ecosystem including website, social media, email marketing and emerging platforms.
- Create compelling campaigns and content that inform, inspire and engage audiences across the Victorian screen industry and beyond.
- Manage creative projects from planning to delivery, collaborating with internal teams, agencies and suppliers to produce standout assets.




- Build and grow online communities through meaningful engagement and storytelling.

WHAT YOU'LL BRING

- Experience: Demonstrated experience in digital marketing, social media and marketing.
- Technical Know-how: Experience in managing communications channels across websites (including UX), email marketing platforms and social media channels.
- Communication Skills: You're a natural communicator who can craft content that resonates with everyone from emerging creatives to industry leaders and screen-loving audiences.
- Data-Driven Thinking: Comfortable turning analytics and audience insights into practical actions that improve campaign performance and user experience.
- Energy: Your unfakeable enthusiasm for all things screen drives you to deliver quality content– day-in, day-out.

INTERESTED?

Sound like you? For the full list of responsibilities and access to the position description, click apply now!

For more information or to discuss the role further, please contact Michael Jones, People & Culture Business Partner via [email protected]

APPLICATION INFORMATION

Keep it brief. Resumes of 2-3 pages are perfect.

Tell us what makes you perfect for this role by including a statement (1-2 pages) addressing the key selection criteria under knowledge and skills.

Applications will be screened as we receive them, and selection and interview activity may commence prior to the closing date being reached. If this is the role for you, don't delay. Apply now.

VicScreen is an equal opportunity employer and embraces inclusivity and diversity amongst its staff. People from all diverse groups and backgrounds are encouraged to apply.

Need help applying or have accessibility or adjustment requirements? Reach out to the contact below, or email Human Resources at [email protected]

Applications close at 11:59pm, Sunday 30 August 2026. Kindly note, applications won't be accepted beyond this date.

Applications close Sunday 30 August 2026 at 11.59pm Posted 12 August 2026

📌 Marketing and Digital Communications Lead (Melbourne)
🏢 Victorian Government
📍 Melbourne