Copywriter - System-Generated Client Communications

Location: Sydney, NSW (hybrid by arrangement)

Function: Marketing & Communications / Technology

Reports to: Brand & Communications Lead and Technical Product Manager

This role reviews, rewrites, and standardises copy across a wide range of automated client documentation (proposals, welcome letters, quotes, invoices, and similar templates) to align with the client's brand, tone of voice, and legal/compliance requirements.

You'll work closely with technology and product stakeholders, project managers, legal, compliance, brand, and subject matter experts to deliver high-quality copy updates efficiently, with meticulous attention to detail, and to tight timelines.

Focus: tone-of-voice uplift and copy updates for system-generated client documents.

Outputs: proposals, welcome letters, quotes, invoices, and other automated templates.

Partners: product/tech, project management, legal, compliance, brand, and SMEs.

Key responsibilities

- Review existing system-generated templates and client-facing communications; identify copy issues, inconsistencies, and improvement opportunities.
- Rewrite and uplift content to reflect the client's tone of voice, style standards, and client-experience expectations.
- Ensure language is transparent, consistent, and appropriate for regulated insurance-related communications.
- Maintain consistency of terminology and messaging across templates, including standard phrases and required statements.
- Partner with product/technology teams to understand system constraints (data fields,



conditional logic, rendering limitations) and translate them into workable copy.
- Collaborate with legal and compliance to ensure required wording is accurate, approved, and correctly implemented.
- Manage multiple templates/workstreams concurrently; plan and prioritise to meet deadlines.
- Support testing and implementation by reviewing sample outputs and identifying copy/formatting defects before release.

Key deliverables

- Uplifted, brand-aligned copy for the defined set of system-generated client document templates (including variants).
- A documented content inventory and change log to support governance, approvals, and implementation.
- Quality assurance support, including review of test outputs and defect capture prior to release.

Required experience and capabilities

- Proven copywriter, ideally in regulated/complex industries (insurance or financial services), able to uplift tone of voice in template/system-generated client documentation within brand guidelines.
- Strong editing/proofreading and attention to detail.
- Highly organised and delivery-focused under pressure; able to manage multiple systems and stakeholders.
- Works autonomously, solves problems proactively, and escalates risks early; comfortable partnering with product/tech, PMs, legal, compliance, brand, and SMEs.
- Preferred: insurance broking/operations documentation experience; familiarity with document-generation/template-management tools; experience with governance/approvals and audit-ready documentation.

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