Who We Are:

PBR is the world’s premier bull riding organization.

More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada.

PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role and What You'll Do:

The Strategic Partnerships Manager is responsible for driving revenue growth and brand alignment through the development, management, and expansion of strategic partnerships and sponsorships. This role oversees an existing sponsorship portfolio while proactively identifying and converting new partnership opportunities.

Portfolio Management

- Manage and nurture an existing portfolio of sponsors and strategic partners
- Ensure all partnership obligations are delivered to a high standard
- Identify opportunities to upsell, renew, and expand current agreements
- Maintain strong, long-term relationships with key stakeholders

New Business Development

- Set and track weekly targets for prospecting and outreach to new leads
- Build and maintain a robust pipeline of potential partners
- Identify and prioritise high-value partnership opportunities aligned with organisational objectives
- Lead outreach efforts, including meetings, pitches, and negotiations

Conversion & Performance Monitoring
- Monitor and analyse conversion rates across the partnership pipeline




- Optimise sales strategies based on performance data and insights
- Provide regular reporting on pipeline health, deal progression, and revenue forecasts

Strategic Planning & Calendar Management
- Develop and maintain a strategic partnership calendar outlining key outreach periods, campaigns, and industry opportunities
- Align partnership activity with major organisational milestones, campaigns, and events
- Ensure proactive, timely engagement with prospects based on the strategic calendar

Sales Collateral & Proposal Development
- Lead the development of partnership decks, proposals, and presentations
- Maintain high-quality, tailored, and compelling sales collateral
- Continuously update messaging to reflect market trends and organisational priorities

Market Presence & Brand Positioning
- Maintain a consistent and meaningful presence within the corporate sponsorship and partnerships landscape
- Implement a strategy to consistently target sponsorship categories and distribution of Sponsorship Overviews, supported by a follow up program.
- Represent the organisation at industry events, networking opportunities, and conferences
- Build brand credibility and visibility among key decision-makers and stakeholders
- Monitor competitor activity and industry trends

Innovation & Asset Development




- Develop new partnership assets, concepts, and commercial opportunities
- Create innovative, value-driven sponsorship offerings that appeal to target markets
- Collaborate with internal teams to package existing and new assets effectively

Skills & Experience:

- Proven experience in sponsorship sales, partnerships, or business development
- Strong track record of meeting or exceeding revenue targets
- Excellent relationship management and stakeholder engagement skills
- Strategic thinker with strong planning and organisational capabilities
- Ability to analyse data and translate insights into actionable strategies
- Exceptional presentation, negotiation, and communication skills
- Experience developing sales collateral and partnership proposals
- Proactive and results-driven
- Commercially astute
- Creative and innovative thinker
- Highly organised with solid attention to detail
- Confident communicator and networker
- Resilient and adaptable in a fast-paced environment

Key Performance Indicators (KPIs):

- Revenue generated from sponsorships and partnerships
- Growth and retention of sponsorship portfolio
- Weekly outreach and lead generation targets achieved
- Conversion rates across the sales pipeline
- Timely delivery of partnership materials and proposals
- Number and quality of new partnership assets developed
- Market engagement metrics, including brand visibility, credibility, and inbound lead generation

Please note this role can either be Sydney-based or Remote, based anywhere in Australia.

📌 Partnerships Manager (Sponsorship, Sales & Business Development) (Sydney)
🏢 Professional Bull Riders
📍 Sydney