We are seeking a strategic and results-driven Senior Marketing Performance Manager to lead and elevate our marketing function across all centres. As a key member of the executive leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth, centre occupancy, and long-term business success.

This is a senior leadership role requiring a balance of planning, organising, directing and coordinating the advertising, business development, and sales and marketing activities within organisation.

About Us

Mini Masterminds is a privately owned, family-run organisation committed to delivering high-quality early childhood education and care in a safe, welcoming, and nurturing environment. Our teams are passionate professionals dedicated to achieving the highest standards for children, families, and communities across all our centres.

Key Responsibilities

- Develop and lead the overarching marketing strategy aligned with business growth and occupancy targets
- Drive brand positioning, ensuring consistency and excellence across all childcare centres
- Oversee multi-channel marketing initiatives including digital, social media, PR, events, and local area marketing
- Lead and mentor the marketing team, fostering innovation, accountability, and high performance
- Partner with senior leadership to align marketing initiatives with financial and operational objectives
- Analyse market trends, customer insights, and competitor activity to inform strategic decisions
- Oversee digital strategy including website optimisation, SEO, paid advertising, and campaign performance




- Lead centre-specific marketing plans to maximise enrolments and community engagement
- Manage agency, supplier, and stakeholder relationships
- Identify and execute PR opportunities to enhance brand visibility and reputation
- Drive continuous improvement through data-led decision making and performance tracking

About You

- Proven experience in a senior marketing leadership role
- Strong strategic thinking with the ability to translate vision into measurable outcomes
- Demonstrated success in driving growth, brand awareness, and customer acquisition
- Experience managing multi-site or multi-brand marketing (highly regarded)
- Strong leadership skills with experience building and developing high-performing teams
- Expertise across digital marketing, brand management, and campaign execution
- Excellent communication, stakeholder management, and influencing skills
- Commercially minded with strong analytical and financial acumen
- Experience in early childhood, education, or service-based industries (desirable)
- Willingness to travel between centres and head office as required

What We Offer

- Competitive executive-level remuneration package
- Opportunity to shape and lead the marketing direction of a growing organisation
- Supportive and collaborative executive team environment
- Ongoing career development and leadership growth
- Strong focus on work/life balance
- Career progression within an expanding business

If you’re a visionary marketing leader looking to make a meaningful impact within a purpose-driven organisation, we’d love to hear from you.

📌 Senior Marketing Performance Manager (Sydney)
🏢 Mini Masterminds
📍 Sydney