Senior Performance Marketing Manager — Bali Body

? Brighton, Melbourne | Full-Time The Brand

Bali Body is a cult-status Australian beauty brand with over a decade of heritage in tanning and SPF. Born from the spirit of Bali wellness and Australian sunshine, we've grown from a DTC powerhouse into a globally distributed brand trusted by millions — and we're just getting started.

About The Role

We're looking for a hands-on Senior Performance Marketing Manager to own the strategy, execution and optimisation of Bali Body's paid media and retention engine. This is a full-funnel role: you'll drive new customer acquisition across paid social, search and programmatic channels, while also shaping how we keep customers coming back through email, SMS and lifecycle marketing.

Key areas:

Paid Acquisition & Media Strategy

- Own paid media strategy and execution across Meta, Google, TikTok and emerging channels.
- Manage budget allocation, bidding strategy and channel mix to hit CAC, ROAS and revenue targets.
- Brief and collaborate with Creative on ad concepts, testing new formats and hooks at pace.
- Run structured testing programs across audiences, creative and offers.
- Monitor channel performance daily and reallocate spend based on real-time data.

Retention & Lifecycle Marketing
- Own the email and SMS marketing calendar, including automated flows (welcome, abandonment, post-purchase, win-back).
- Build segmentation and personalisation strategies that lift repeat purchase rate and customer lifetime value.
- Balance acquisition spend against retention investment to optimise overall LTV:CAC.

Budget, Forecasting & Commercial Performance
- Own the performance marketing budget and forecasting, reporting on spend efficiency and ROI.
- Translate performance data into clear, commercial recommendations for leadership.
- Set and track KPIs across the funnel — CAC, ROAS, conversion rate,



LTV and repeat purchase rate.

Cross-Functional & Go-to-Market Alignment
- Partner with Creative, eCommerce and Data teams to align campaigns with product launches, promotions and the marketing calendar.
- Support peak trading periods (e.g. BFCM, EOFY) with coordinated acquisition and retention pushes.
- Ensure brand consistency across every paid and lifecycle touchpoint.

Reporting, Insights & Optimisation
- Build and maintain reporting dashboards across acquisition and retention metrics.
- Use GA4 and other analytics tools to surface insights and identify growth opportunities.
- Continuously test, learn and iterate across channels and campaigns.

Team & Agency Management
- Manage relationships with media and creative agencies, setting clear performance expectations.
- Support the development of junior team members or specialists as the function grows.

About You

You're a commercially sharp performance marketer who's comfortable owning both ends of the funnel — bringing current customers in the door and keeping them coming back.

You Bring

- 6 to 9+ years' experience in performance marketing, ideally within DTC, beauty or consumer eCommerce brands.
- Hands-on experience managing paid social and search campaigns (Meta, Google, TikTok) with real budget ownership.
- Experience with email/SMS platforms such as Klaviyo, or similar CRM and marketing automation tools.
- Strong analytical skills — comfortable in GA4, ad platform reporting and building your own dashboards.
- A track record of improving CAC, ROAS and LTV through structured testing.
- Ability to brief and collaborate with Creative to produce high-performing ad content.
- A data-led, test-and-learn mindset paired with genuine commercial instinct.

Experience in e-commerce is highly important for this role. We are looking for someone who understands product led trading environments, customer retention, lifecycle performance, and the pace of a growing DTC brand.

📌 Senior Performance Marketing Manager (Melbourne)
🏢 Bali Body
📍 Melbourne