We Are Different is hiring a Social & Influencer Account Director.

Not just to lead campaigns. To shape culture through them.

We’re an independent, earned-first creative agency building culturally sharp ideas for brands like FUJIFILM, Jack Daniel’s, Spotify and more.

Fresh off our Agency of the Year win, we’re looking for a Social & Influencer Account Director to lead ambitious, social-first work that earns attention in culture. Someone who understands how ideas travel across platforms, creators and communities – and how to turn social into a true strategic lever for brands.

This is a role for someone equally comfortable leading clients, mentoring teams, shaping strategy and spotting the cultural opportunities others miss.

What you’ll be doing

- Leading the development and delivery of social-first and influencer-led campaigns
- Providing senior strategic counsel to clients across social, creators and culture
- Driving platform-native ideas that people genuinely want to engage with and share
- Leading influencer strategy, creator partnerships and talent management across campaigns
- Overseeing content direction across TikTok, Instagram, LinkedIn, Reddit and more
- Managing workflows, timelines and team resourcing across accounts
- Mentoring and developing junior team members

What we’re looking for

- 6+ years experience across social, influencer or integrated communications (agency preferred)
- Strong strategic understanding of social platforms, creator ecosystems and digital culture




- Experience leading clients and presenting strategic and creative recommendations with confidence
- Experience leading social / influencer production from brief through to content deliverables
- Experience with both organic social and paid amplification (working with paid media agencies)
- Excellent writing and creative thinking skills – from concepts to campaign narratives
- A strong understanding of what makes branded content feel native, relevant and culturally resonant
- Someone proactive, organised and calm under pressure

What you’ll get

- The prospect to lead culturally relevant, award-winning campaigns for leading brands
- A genuinely collaborative independent agency environment with direct access to senior leadership
- Real influence over the work, ideas and direction of campaigns
- Genuine career growth opportunities within one of Australia’s fastest-growing independent agencies
- Access to our three proprietary people programs:
- Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment, and foster leadership at every level.
- Culture Club – Drawing on counter-culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration, and deliver culturally resonant work.
- Different Academy – Combining hands-on learning and live client briefs, this program embeds learning directly into day-to-day operations.

Admin

- Sydney-based
- Hybrid working model, typically three office days a week
- Full working rights required

📌 Social & Influencer Account Director (Sydney)
🏢 We Are Different
📍 Sydney