Area Sales Manager - Fine Wine Wholesalers

We are a boutique wine wholesaler representing a carefully curated portfolio of premium, small-batch and artisan wines from Australia and around the world. Our business is built on strong relationships, exceptional service and a passion for connecting outstanding wines with the right venues.

We proudly partner with many of the state's leading restaurants, bars, hotels and hospitality groups, helping them create wine lists that stand out.

About the Role

We're looking for an experienced and passionate Area Sales Manager to drive the growth of our on-premise business (with also some retail)

This is a relationship-first sales role where you'll manage an established portfolio of hospitality customers while identifying new opportunities across restaurants, bars, hotels and premium venues. You'll become a trusted advisor to your customers, working closely with venue owners, managers and sommeliers to build wine programs that showcase our exceptional portfolio.

If you love hospitality, enjoy being out in the market, and thrive on building genuine partnerships, we'd love to hear from you.

Key Responsibilities

- Manage and grow an established portfolio of predominantly on-premise customers, with a small number of key retail accounts.

- Develop new business opportunities across restaurants, bars, hotels, clubs and premium hospitality venues.

- Build long-term relationships with venue owners, beverage managers, sommeliers and key decision-makers.





- Present our wine portfolio through tastings, menu presentations and product education.

- Work with customers to develop wine lists and identify opportunities to increase sales and profitability.

- Deliver staff training and wine education sessions.

- Execute sales plans and achieve agreed sales targets.

- Maintain accurate CRM records and proactively manage your sales pipeline.

About You

- Proven sales experience within the wine, beverage or hospitality industry.

- Existing relationships within the on-premise hospitality sector will be highly regarded.

- Strong wine knowledge, with WSET or similar qualifications viewed favourably.

- A genuine passion for premium wines and boutique producers.

- Excellent communication, presentation and relationship-building skills.

- Commercially minded with the ability to identify growth opportunities.

- Self-motivated, organised and comfortable working autonomously.

- Current driver's licence.

What We Offer

- Represent an outstanding portfolio of premium local and international wines.

- Work with some of the region's best hospitality venues.

- Join a supportive, passionate and highly cooperative team.

- Genuine opportunity to grow your career within an expanding wine business.

- Competitive salary package, vehicle allowance and performance incentives.

If you're passionate about fine wine, love hospitality, and enjoy building lasting relationships, we'd love to hear from you.

📌 Area Manager - Wine | Full Time (Midland)
🏢 Nikola Estate
📍 Midland