Position Overview

The Group Marketing Manager is responsible for leading the strategic direction, development and execution of all marketing, branding, communications and events across the group's portfolio of hospitality venues.

This role is responsible for ensuring every venue maintains a strong and consistent brand identity while driving customer acquisition, engagement, revenue growth and community awareness. Working closely with General Managers and venue teams, the Group Marketing Manager oversees all creative, digital marketing, CRM, events, partnerships and public relations initiatives, ensuring marketing activities align with commercial objectives.

Venues

This full-time role supports:

- The Panorama Hotel Bathurst

- Hotel Gosford

- Gossy Good Times

- The Lakes Hotel

Key Responsibilities
Brand Strategy & Development

- Lead the ongoing development and evolution of each venue's brand identity.

- Develop and maintain brand guidelines across all venues.

- Ensure consistent execution of branding across uniforms, menus, signage, coasters, promotional material and venue collateral.

- Identify opportunities to strengthen brand positioning and customer perception.

Marketing Strategy & Campaigns

- Develop and execute integrated marketing strategies aligned with business objectives.

- Plan seasonal campaigns, venue launches, promotions and major trading periods.

- Manage campaign calendars across all venues.

- Measure campaign performance and optimise based on results.

Creative & Content

- Oversee the creation of all marketing collateral including:

- Digital advertising

- Posters

- Menus

- Venue signage

- Promotional assets

- Video and photography

- Develop creative briefs and manage designers, photographers and videographers.

- Ensure all creative assets reflect each venue's unique brand identity.

Digital Marketing

Manage the group's digital presence across all venues,



including:

- Facebook

- Instagram

- Google Business Profiles

- Paid Meta Advertising

- Google Advertising

Responsibilities include:

- Social media strategy

- Content planning and copywriting

- Community management

- Paid advertising

- Campaign optimisation

- Performance reporting

Website

- Manage venue websites and ensure content remains current..

- Develop landing pages and promotional content as required.

CRM, Email & SMS Marketing

- Manage CRM platforms and customer databases.

- Grow customer databases through organic acquisition and technology integrations.

- Develop lifecycle marketing strategies across email and SMS.

- Create and manage:

- Weekly EDMs

- SMS campaigns

- Automated customer journeys

- Pre-visit and post-visit communications

- Use customer insights and segmentation to improve engagement and repeat visitation.

Events Strategy & Delivery

Lead the development and execution of venue events by:

- Developing annual event strategies

- Identifying new event opportunities

- Managing event calendars

- Creating event marketing campaigns

- Driving ticket sales

- Preparing event briefs

- Supporting event delivery alongside venue teams

- Measuring event success and ROI

Food & Beverage Promotions

- Develop cutting-edge food and beverage promotions.

- Work closely with venue managers to create commercially successful offers.

- Coordinate rollout and marketing of specials across all venues.

Partnerships & Sponsorships





- Build and manage relationships with alcohol suppliers and brand partners.

- Develop activation plans and promotional campaigns.

- Manage cooperative marketing budgets and partnership opportunities.

- Coordinate supplier-supported events and promotions.

Public Relations

- Develop positive media opportunities for venues.

- Manage influencer partnerships and collaborations.

- Coordinate PR initiatives across digital and traditional media.

- Support reputation management and oversee brand communications when required.

Internal Communications

- Act as the central marketing contact between General Managers and venue teams.

- Ensure marketing initiatives are communicated effectively across the business.

- Coordinate campaign rollouts and operational marketing requirements.

Advertising & Media

- Source and manage advertising opportunities across print, digital and local media.

- Negotiate advertising placements where appropriate.

- Ensure all advertising supports broader business objectives.

Skills & Experience

The ideal candidate will have:

- Proven experience in hospitality, tourism or entertainment marketing.

- Experience managing multiple brands simultaneously.

- Strong understanding of branding and brand management.

- Demonstrated experience developing integrated marketing campaigns.

- Experience across paid, owned and earned media.

- Strong knowledge of Meta Ads and digital marketing.

- Experience with CRM platforms, email marketing and customer lifecycle communications.

- Excellent copywriting and communication skills.

- Experience managing events from concept through to execution.

- Strong project management and organisational skills.

- Experience managing agencies, creative suppliers and external partners.

- Ability to interpret marketing performance data and make commercially driven decisions.

📌 Marketing Manager (Gosford)
🏢 Hotel Gosford
📍 Gosford