Hop To It Collective Pty Ltd – Brisbane QLD
If you live on Reels and TikTok, if you can't sit in a good restaurant without framing the plate, if you've got a genuine obsession with what's working on social this week and not last year, keep reading.
There are plenty of social media jobs out there.
This one is about making the stuff.
Hop To It Collective is a marketing and creative agency in Brisbane.
We're looking for a Social Media Coordinator who can create at volume, keep the quality high, and give every client the sort of content they'd brag about.
Who we work with
Our clients sit across five main groups:
Community and leagues clubs
Hotels and pubs
Bars
Restaurants
Technology and service providers
Between them, you'll be looking after dozens of social media accounts.
Our agency works across Facebook, Instagram, LinkedIn, Google Business, X, Bluesky, YouTube, Pinterest, TikTok and Threads.
Day to day, our client focus sits mainly on LinkedIn, Facebook, Instagram and Google Business, with a handful of venues running TikTok as well.
About the role
You'll sit in our Creative department, reporting to the Head of Creative and working closely with our Customer Success Managers.
The heart of this job is content creation.
Short-form video, Reels, TikToks, stories, static tiles, on-site photography and captions that actually sound like the brand they belong to.
You'll be out at venues capturing organic footage of food, drinks, events, entertainment and staff moments, then cutting it into content that performs.
Some weeks that means a packed Friday night at a club.
Others it means finding a way to make a technology brand sound human on LinkedIn.
You'll also have a hand in strategy.
You'll sit in content planning sessions and bring formats, trends and performance insight to the table.
Strategy direction is set with the Head of Creative and the Customer Success Managers, and your creative instinct is a big part of what shapes it.
But make no mistake about where the job lives: your flair for content and your ability to deliver results is the whole point.
What you'll be doing
Creating content
Shoot, edit and produce short-form video, Reels,



TikToks and stories across a wide range of client brands
Build static graphics and social tiles in Canva, and edit video in CapCut, Adobe Express or similar
Attend on-site content capture sessions at client venues, filming organic footage of food, beverage, atmosphere, events and staff moments
Repurpose supplied and captured assets so every client gets maximum value out of every shoot
Write captions with the right voice, hashtags and formatting for each platform
Keep an eye on trends, formats and algorithm changes, and bring the good ones to the team
Running the accounts
Manage content calendars and monthly content plans for your assigned accounts, prepared in advance for client review and approval
Schedule and publish all approved content accurately, on time and correctly formatted for every platform
Handle community management during business hours, replying to comments, messages and story interactions in each brand's voice
Escalate complaints, negative reviews or anything sensitive to the relevant Customer Success Manager
Put together monthly performance snapshots and reports covering reach, engagement, top content and what you'd do next
Deliver to the standard of each client's package, whether they're on a lighter plan or a full content partnership
Our tools
Become the in-house expert in our own Hop To It Collective social media management platform, using it to plan, schedule, publish and report across the whole portfolio
Track your workload and content activity in Monday.com
Keep the digital asset library organised and labelled so the team can find what they need
Contributing to strategy
Take part in content planning sessions and bring ideas for themes, series and platform-native formats
Share what you're seeing in the numbers and in the comments to help shape the next month's plan
Suggest campaign concepts for venue promotions,



events and seasonal activity
About you
Your camera roll is mostly food, venue lighting and half-finished video ideas.
You'd rather be trusted with an account than handed a list of posts.
And you can tell the difference between a trend worth jumping on and one that'll age badly by Thursday.
What we're after
1 to 3 years in social media coordination, content creation, digital marketing or similar
A real showreel of short-form video and static content you've made yourself
You've run Meta accounts and ideally TikTok and LinkedIn, from planning through to posting, community management and reporting
Confident shooting on site with a phone or basic camera gear, with a valuable eye for framing, light and the moment worth capturing
Solid editing skills in Canva, CapCut, Adobe Express or similar
Strong writer who can switch voice between brands without losing the plot
Organised enough to keep dozens of accounts, calendars and approval deadlines moving at once
Comfortable picking up new platforms and tools quickly
Familiar with scheduling tools and project management platforms (we use Monday.com)
Nice to have
Qualifications in marketing, communications, media or digital content.
Not essential if the work speaks for itself
Experience or genuine interest in hospitality, bars, dining or entertainment.
This one counts for a lot
Curiosity about technology and service brands and how to make them interesting
Reports to: Head of Creative
Department: Creative
Location: Brisbane and South East Queensland, hybrid, with regular travel to client venues.
Some evenings and weekends depending on what's on
Full time or part time equivalent, so tell us what suits you
QLD driver's licence, or the ability to get one
Laptop and gear supplied
Why work with us
A content-first role.
Making it is the job, not an afterthought
Dozens of accounts and real variety across clubs, pubs, bars, restaurants and technology brands
Your ideas get used.
That's the whole reason we're hiring
A small team that knows hospitality inside out and doesn't do things by committee
Flexible on hours for the right person
#J-*****-Ljbffr

📌 Social Media Coordinator (Queensland)
🏢 Hop To It Collective
📍 Queensland