In-House Creative DirectorEchuca, VIC (2-3 days/week) + Flexible Location (e.g. Melbourne) | Full-Time | $90,000 – $120,000 + Super (dependent on skills & experience)
About the Business
ALPHA Tyres and Mechanical and Auto Cartel are part of a fast-growing, vertically integrated automotive group based in Echuca, Victoria.
ALPHA is a leading retail and mobile tyre and mechanical business with 1,000+ five-star Google reviews.
Auto Cartel is a membership-based coaching and mentorship community supporting 100+ independent workshop owners across Australia.
Together with our wholesale and SaaS arms, we're building one of the most connected automotive businesses in the country — and we need a creative leader to help tell that story.
About the Role
We're looking for an In-House Creative Director to own content creation across the group, reporting directly to the Founder/CEO.
This is a hands-on, high-output role for someone who can film, edit and create — and just as importantly, lead creative strategy as the role grows.
You'll produce content for ALPHA Tyres and Auto Cartel, and support our 100+ Auto Cartel members with their own content, including on-location shoots at their businesses.
This role requires 2-3 days per week on-site in Echuca for filming and production, with flexibility to be based elsewhere (e.g. Melbourne) for the remainder of the week.
National and international travel is required for vlog-style content and client shoots.
Key Responsibilities
Plan, film and edit content across YouTube,



Instagram and TikTok for ALPHA Tyres and Auto Cartel
Create static content and landing pages using AI tools (e.g. Manus, Higgsfield, Claude)
Support Auto Cartel's 100+ members with content creation, including on-location shoots at client workshops
Work closely with the sales and marketing team on campaign and content strategy
Lead creative direction and content scheduling as the role matures
Travel nationally and internationally for vlog-style and client content
About You
Proven background in filming, editing and content creation across multiple formats and platforms
Strong working knowledge of YouTube, Instagram and TikTok — what performs and why
Comfortable learning and applying new AI content tools
A self-starter who can take a brief and run with it, not just execute instructions
Open to travel, including occasional international trips
Portfolio matters more than years of experience — we want to see your work
What's on Offer
$90,000–$120,000 + Super, based on skills and experience
Direct mentorship and reporting line to the Founder/CEO
Real career growth into creative strategy and high-level digital marketing
Exposure to 100+ businesses across Australia through Auto Cartel
Adaptable base (e.g. Melbourne) with 2-3 days/week in Echuca for shoots
The chance to build a creative function from the ground up inside a genuinely ambitious, fast-scaling group
To Apply
Apply via Seek with your resume and a link to your portfolio or showreel.
Applications without a portfolio link will not be considered.

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