About the role
Backed by Australia's leading youth travel company, this NEW BRAND is redefining youth celebrations through premium events, experiences and exciting new entertainment concepts in destinations throughout Australia and in Bali.
We're looking for a Marketing Allrounder to help launch a new brand into the youth market.
You'll drive ticket sales, grow audiences and create unforgettable campaigns across digital marketing, creators, ambassadors, CRM, ActiveCampaign, HubSpot, AI and marketing technology.
If you love events, entertainment, youth culture, digital marketing and building brands, this is a rare prospect to help shape a business from the ground up.
Key responsibilities
Develop integrated marketing campaigns that drive ticket sales
Lead campaigns for event launches and ticket sales
Manage paid media, CRM, email marketing and website optimisation
Build customer journeys using ActiveCampaign, HubSpot and marketing automation
Lead ambassador, influencer and creator programs
Coordinate school engagement, launch events and promotional activations
Use data, AI and emerging technology to improve marketing performance
Work closely with Events, Commercial and Content teams
Work with designer to ensure all marketing collateral and digital elements look young, edgy and on-brand for our youth audience




Build website designs and landing pages that look on-brand for our youth audience
About you
Experience in brand, digital, entertainment or growth marketing
Strong performance marketing capability
Experience with ActiveCampaign, HubSpot or similar CRM platforms
Passion for youth brands, events and entertainment
Strong commercial, analytical and communication skills
Interest in AI, automation and marketing technology
Experience building website designs that look young and edgy
A real passion for Bali and the Gold Coast is essential.
Our biggest experiences happen in these destinations so knowing how to market both is a must
Whilst this is a new brand you will be working for a well known and established youth events provider with over 38 years experience in the industry.
Benefits
Be part of building something brand new.
Join at the ground floor of an exciting new flagship brand and help shape its identity, voice and direction from day one
Work on experiences and major events in Bali and domestic destinations
High level of ownership and creative freedom
Modern technology and marketing tools
Excellent career growth opportunities
Monday - Friday working week (except during the event period in November/December)

📌 Marketing Specialist (Events & Entertainment) (Gold Coast)
🏢 Afters Events
📍 Gold Coast