About us
Affinity Labs
is a commercial division of the
Australian Wine Research Institute (AWRI)
, providing analytical testing, technical consulting, and research services to the wine, food and beverage industries.
As part of Australia's leading grape and wine research organisation, we support industry success through scientific excellence, innovation and customer-focused solutions.
At AWRI, our values guide everything we do:
Excellence
– delivering results that matter
Integrity
– acting with honesty, accountability and rigour
Passion
– celebrating achievements, creativity and continuous learning
About the role
Applications are invited for a
Commercial Growth Lead
within the Affinity Labs team, reporting to the
General Manager Commercial Operations
.
This role is responsible for driving commercial growth through customer engagement, business development, marketing initiatives and strategic relationship management. Working closely with scientific and operational teams, you will identify new business opportunities, strengthen customer relationships and support the continued growth of Affinity Labs across the wine, food and beverage sectors.
This is an exciting opportunity for a commercially minded professional who enjoys building relationships, developing marketing strategies and translating technical services into customer value.
Principal accountabilities include:
Commercial Growth
Drive revenue growth through promotion of Affinity Labs analytical, technical consulting and research services.
Develop and maintain strong relationships with recent and existing customers.
Prepare and manage quotations and proposals in collaboration with the Affinity Labs management team.
Coordinate pricing management and communication of service offerings.
Maintain accurate CRM records and customer insights.
Conduct customer meetings, presentations and site visits.
Analyse market trends, customer needs and business opportunities.




Develop and execute marketing strategies and campaigns that support business growth.
Oversee and optimise the Affinity Labs website and digital channels.
Develop marketing collateral and content to support commercial objectives.
Coordinate Affinity Labs participation at industry conferences and events.
Industry Engagement
Represent Affinity Labs at key industry events, exhibitions and forums.
Build trusted relationships across the wine, food and beverage industries.
Clearly communicate the value of scientific and technical services to customers.
Collaboration and Business Performance
Work collaboratively across scientific, technical and operational teams.
Support achievement of revenue targets and commercial objectives.
Promote a customer-focused and service-oriented culture.
About you
To be successful, you will bring:
A degree in Science, Business or a related discipline, or equivalent industry experience.
Experience in customer engagement, business development, sales or marketing within a scientific, laboratory, technical or related commercial environment.
Understanding of laboratory services, scientific research or technical service offerings.
Technical knowledge of the wine, food or beverage sectors would be highly regarded.
Strong customer relationship and stakeholder management skills.
Excellent verbal and written communication skills.
Experience developing marketing campaigns, business development initiatives and customer engagement strategies.
Strong analytical and organisational skills with the ability to manage competing priorities.
Experience using CRM systems and reporting tools.




Ability to work effectively across multidisciplinary teams.
What success looks like (KPIs & outcomes)
Growth in revenue and customer engagement across Affinity Labs services.
Increased customer retention and acquisition.
Effective management of sales opportunities and CRM data.
Successful delivery of marketing campaigns and industry engagement activities.
Strong relationships with customers and industry stakeholders.
Achievement of commercial growth objectives aligned with business strategy.
Why work with us?
Flexibility:
35-hour work week and work-life balance support
Wellbeing:
Employee Assistance Program for staff and families, subsidised wellness activities and group fitness sessions
Perks:
Free social club membership or Entertainment Book subscription
Salary Packaging:
Increase your take-home pay through not-for-profit salary packaging benefits
Location:
Beautiful Waite Campus with free parking, café and walking trails
How to apply
A full position description is available at:

Or alternatively contact
Julian Snook, HR Specialist
for a copy.
For further information, please contact:
Julian Snook
HR Specialist
******
To be considered for this role, applicants are required to submit:
A current CV/Resume (
PDF format
); and
A Cover Letter in
PDF format
addressing the Principal Accountabilities outlined in the Position Description. Please ensure your cover letter does not exceed 3 pages.
Applications will be assessed as they are received.
Interviews may be conducted on a rolling basis.
Only applications submitted via SEEK will be accepted.
AWRI may close the advertisement early if a suitable candidate is identified.
No Recruitment Agencies Please.
Applications close: 9 September ****
Affinity Labs and the Australian Wine Research Institute are equal opportunity employers and welcome applications from individuals with diverse backgrounds and experiences.

📌 Commercial Growth Lead (Adelaide)
🏢 The Australian Wine Research Institute
📍 Adelaide