Prosperity Media is looking for a Digital PR Specialist or Senior Specialist to join our growing team.
If you love turning data into stories that land coverage, and you're just as comfortable pitching journalists as you are managing a campaign end to end, we want to hear from you.
What you'll be doing
Your number one priority will be helping Digital PR campaigns secure top-tier links and coverage for a variety of clients
You'll be responsible for managing clients from the onboarding process to outreach, including managing campaign production, briefing our data team on campaigns and writing campaign copy
You'll have the opportunity to create client strategy that delivers consistent results across campaigns, with an innovative approach to achieving SEO outcomes
You'll ideate creative data-led campaigns that tier one press are interested in covering
You'll also be responsible for spotting and outreaching quick-win campaigns (newsjacking)
You'll be the day-to-day point of contact for a select number of clients, running WIPs, email communications, presenting ideas and reports
You will help mentor and support junior team members (bonus points if you have management experience)
You will have the opportunity to support on recent business pitch meetings
What we're after
Passion for, and experience in, traditional or Digital PR (bonus points if you have experience with PR for retailers or ecommerce platforms)
Strong knowledge of the Australian media landscape, with a proven track record of turning campaigns into top tier links and coverage




Excellent written and general communication skills
3-4 years' experience in the PR industry
Experience working across a diverse range of brands in Australia and New Zealand, across industries including finance, health, FMCG, legal, education, fashion, and homeware
A Bachelor's degree in Journalism, Marketing, Business, a TAFE Diploma, or equivalent experience
Ability to juggle multiple projects at the same time
A self-starter with a positive attitude, keen to learn and not afraid to test new methods
Ability to maintain a high standard of work at all times
Highly organised with strong attention to detail
Not afraid to get involved in all aspects of the Digital PR process and suggest improvements based on experience
Fantastic time management skills
Australian working rights (visa can be discussed)
Why Prosperity Media
Salary starting at A$75,000/yr, depending on experience
You'll be a crucial hire for our Digital PR department, with real influence over how the team is shaped going forward and massive scope to progress your career
A unique opportunity to help build out the Digital PR offering in Australia
Paid travel to digital marketing conferences, both locally and internationally
A fun, friendly workplace with regular events and paid monthly lunches
Regular opportunities for upskilling and career progression
Hybrid working arrangements (4 days in office, 1 day WFH)
Budget for training, courses and events
A convenient office location in Surry Hills, close to Central Station, with all equipment supplied
Interested?
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📌 Pr Specialist (New South Wales)
🏢 Prosperity Media
📍 New South Wales