The Marketing Specialist is a Hands-on execution role responsible for delivering marketing activity across digital channels, campaigns, events and customer communications for the Caudex Hospitality Portfolio.
Working closely with Product, this role keeps the marketing engine running - producing content, managing channels, coordinating campaigns and ensuring the business shows up consistently and effectively across all touch points.
With and end goal to drive leads.
The role requires someone who takes initiative, manages their own workload and gets things done without needing day-to-day direction.
Key Responsibilities
Lead Generation & Demand Generation
Execute lead generation campaigns across paid, organic, and partner channels
Manage SEO, SEM, AEO and paid media activity; monitor performance and optimise regularly
Oversee marketing automation workflows and CRM integration to nurture prospects and support pipeline growth
Coordinate with sales to ensure marketing activity aligns with revenue targets and lead handover is clean
Digital Marketing & Campaigns
Plan and execute multi-channel marketing campaigns with clear objectives and measurable outcomes
Manage social media channels; develop and maintain a content calendar that drives engagement and brand awareness
Write and publish blog content, email campaigns, and other digital assets
Own website content management; ensure pages are current, accurate, and optimised for conversion
Manage review and rating platforms; coordinate review generation and respond as appropriate
Customer & Retention Marketing




Develop and execute comms to the existing customer base supporting upsell, cross-sell, and retention goals
Coordinate referral and advocacy programs; source and publish customer case studies
Maintain CRM data quality and segmentation to support targeted campaign activity
Events & Conferences
Coordinate end-to-end logistics for trade shows and industry events
Produce all event collateral and materials in line with brand guidelines
Manage pre and post-event communications and follow-up campaigns
Brand, Content & Communications
Ensure all marketing output adheres to brand guidelines and maintains a consistent tone of voice
Manage the central asset library; keep materials current and accessible
Coordinate with external agencies and suppliers; manage briefs and delivery
Own internal communications including staff newsletters and company announcements
Support partner and co-marketing activity with integration partners
Contribute to PR and earned media activity including award submissions
Key Performance Indicators
Lead volume and quality (MQLs and SQLs)
Cost per lead and campaign ROI
Website traffic and conversion rate
Email open and click-through rates




Social media engagement and reach
Customer retention rate from marketing-driven initiatives
Event delivery — on time, on budget, on brand
Requirements
3 to 5 years of marketing experience in a B2B software or SaaS workplace
Hands-on experience across digital marketing channels including paid media, SEO, SEM, email, and social
Proficiency with CRM and marketing automation tools; HubSpot experience preferred
Strong written communication skills; able to produce clear, compelling content for different audiences and channels
Experience coordinating events and trade shows end-to-end
Comfortable working with data and analytics to track performance and improve campaign outcomes
Able to manage multiple workstreams simultaneously and deliver to deadlines without close supervision
Experience working cross-functionally with sales, product, and customer success teams
Key Attributes
Executional and self-directed: takes ownership of tasks, manages their own priorities, and delivers without being chased
Curious and commercially aware: understands how marketing activity connects to pipeline and revenue
Detail-oriented: produces accurate, on-brand work consistently
Collaborative: works well with sales, product, and external partners without needing formal authority
Adaptable: comfortable in a fast-moving environment where priorities shift and no two weeks look the same
Enthusiastic about AI tools and how they can accelerate marketing workflows and output
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📌 Marketing Specialist (Melbourne)
🏢 Teamified
📍 Melbourne