Anker Innovations is a global consumer electronics leader, and ANZ is one of our highest-priority strategic regions.
With 40+ team members across Melbourne, Sydney, Auckland, Shenzhen, and Changsha, we're driving aggressive multi-category expansion across Australia and New Zealand's largest retail channels — JB Hi-Fi, Harvey Norman, Bunnings, The Good Guys.
About Eufy
Eufy is Anker's smart home brand — and ANZ's fastest-growing product line.
Our portfolio spans smart security cameras, robot vacuums, baby monitors, and connected home devices.
Eufy is the growth engine of our ANZ business, and we're building the team to match.
About This Role
We're hiring a GTM Manager to own the end-to-end go-to-market strategy for the Eufy product line across Australia and New Zealand.
You'll sit at the intersection of Shenzhen's product engine and ANZ's market execution — deciding what products launch, at what price, through which channels, and on what timeline.
This is not a coordination role.
You own the category P&L; and make the calls that directly impact Eufy's revenue in ANZ.
What You'll Do
Own the full Go-to-Market strategy for Eufy across ANZ — smart home security, robot vacuums, and baby tech
Develop end-to-end product launch plans: market research, channel strategy, pricing, and cross-channel execution
Analyze market and sales data to track category performance and optimize product-market fit
Partner with Shenzhen product and R&D; teams to translate ANZ consumer insights into product roadmap and feature prioritization
Collaborate with KAM, marketing,



and retail teams to ensure channel readiness and promotional execution
Track the competitive landscape — Ring, Arlo, Swann, Dyson, iRobot, CuboAi, Nanit — and build differentiation strategies
Own Eufy category P&L;: pricing, promotion, channel mix, and margin management
Drive sales forecasting accuracy and inventory planning with supply chain and sales teams
What We're Looking For
5+ years of GTM, product marketing, or category management experience — consumer electronics, smart home, or IoT preferred
Proven track record of launching new products in the Australian and/or New Zealand market
Solid data analysis and P&L; management capability
Experience working across China + ANZ teams — comfortable in a cross-timezone environment
Chinese + English bilingual required (both are working languages)
Familiarity with Australian retail (JB Hi-Fi, Harvey Norman, Bunnings) is a strong plus
Smart home / security / robotics / consumer IoT experience is a plus
Valid work authorization in Australia or eligibility for intra-company transfer
Why Join Anker in ANZ?
Category ownership: You own the Eufy P&L; end-to-end — not just executing someone else's plan
High-growth engine: Eufy is ANZ's fastest-growing category with 4 KAMs pushing retail expansion in parallel
Global product, local impact: Bridge Shenzhen's product innovation with Australia's sophisticated consumer market
Career trajectory: Prove GTM excellence in ANZ and unlock regional and global category leadership opportunities
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📌 Product Manager (Melbourne)
🏢 Anker Innovations
📍 Melbourne