Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe, allowing users to buy, sell, and discover a wide range of items through live streams.
Founded to enable creators and sellers worldwide, we are building a new industry at scale.
Role
As a founding team member in Australia, you will play a pivotal role in shaping Whatnot's regional presence, working alongside the GM, Australia.
Launch your country
Launch and own a category in Australia
Strategize the best ways to scale your efforts to make our first category successful
Partner with GM, Australia on determining which category to launch next
Create community-defining moments
Build relationships with influencers, planning and executing activations to bring their audiences onto Whatnot
Organize and execute on‐app and in‐person events connected to the most exciting products, moments, and fandoms related to your category
Build our seller community
Develop a robust pipeline of sellers, including resellers, influencers, and shops
Identify and bring on board high‐potential sellers, managing ongoing relationships and day‐to‐day communications
Advise sellers on ways to grow their businesses on Whatnot and create the next generation of top sellers in Australia
Stay close to sellers and buyers in the ecosystem to understand user needs and provide the product team with key user insights and problems to solve
Use data and strategic thinking to propel your category forward
Analyze and leverage data to develop actionable strategies, measure impact, and drive growth in your category and across Australia




Be able to jump in, ramp up quickly, and independently drive strategic projects both in your own category and across partnerships when needed
You
People who thrive at Whatnot are comfortable figuring things out on the fly, biased toward action, and genuinely curious about what they're building.
They focus on outcomes, stay close to the product and its users, and give credit to teammates.
Qualifications
As our next Category Manager, Australia, you should have 4+ years of experience working in a quick‐paced, client‐facing role in high‐output environments such as strategy consulting, private equity, or partner‐facing roles at tech companies.
Additionally:
Experience in a business development or partner‐facing role
Building and executing against a pipeline of targets
Scrappy and flexible enough to work in a startup with limited guidance, comfortable pivoting quickly
Strategic and creative thinker capable of turning research and data into actionable plans
Passion for creator communities and/or expertise in existing Whatnot product categories (e.g., vintage clothing, collectibles)
Experience at a high‐growth startup, marketplace, or creator‐focused platform a plus
Proficiency in SQL a plus




Experience buying and selling in online marketplaces a plus
Benefits
Generous holiday and time‐off policy
Comprehensive health insurance for you and your dependents
Work from home support
Home office allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly wellness allowance
Annual allowance toward childcare
Lifetime allowance for family planning (e.g., adoption or fertility expenses)
Superannuation contributions made in accordance with local compliance requirements to support retirement savings
Monthly allowance to dogfood the app
All employees are expected to develop a deep understanding of our product, and use Whatnot as both a buyer and seller as part of their job (dogfooding budget makes this fun and easy)
Parental leave
16 weeks of paid parental leave and an optional one‐month gradual return‐to‐work program (company leave allowances run concurrently with any government leave programs you may be eligible for)
Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer.
We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation Range: A$150K - A$200K
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📌 Category Manager, Australia - Cards & Collectibles (Melbourne)
🏢 Whatnot
📍 Melbourne