Drive pipeline growth and turn data‐driven campaigns into real B2B revenue impact.
About The Opportunity
You will play a key role in driving pipeline growth and customer acquisition across our B2B brands. As a Demand Generation Specialist, you will execute and optimise multi‐channel digital campaigns that directly impact business growth. Working closely with brand, sales, and digital teams, you will help bring global strategies to life locally while leveraging data to continuously improve results. This is an exciting opportunity to influence campaign performance and contribute to strategic growth outcomes.
Key Responsibilities
Own website updates through our CMS, bringing campaigns and content to life while ensuring a seamless user experience
Help grow our organic presence by supporting SEO and AEO initiatives, making our content easier to find across both traditional and AI-powered search
Turn website data into action using Google Analytics 4 (GA4), uncovering insights that improve user experience, campaign performance, and conversions
Partner with brand, content, paid media, and lifecycle teams to deliver cohesive full-funnel campaigns that
Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website channels
Manage day‐to‐day campaign workflows, including asset coordination, QA, testing, and reporting
Monitor and optimise paid channel performance in collaboration with brand and paid media teams
Partner with automation and CRM specialists to build and optimise nurture flows and triggered campaigns
Track and report on campaign performance, including MQLs, CTR, conversions, and lead quality
Support attribution analysis and align reporting with marketing and sales stakeholders




Contribute to SEO strategy implementation and content planning
Coordinate organic social content in alignment with campaign and paid media goals
Collaborate cross‐functionally with brand, content, sales, and product teams to ensure campaign alignment
Assist with campaign planning, post‐campaign analysis, and optimisation strategies
Share best practices, campaign toolkits, and performance benchmarks across teams and markets
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
Experience & Qualifications
3–5 years' experience in digital marketing, performance media, or demand generation in a B2B environment
Robust familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and reporting platforms
Experience working in cross‐functional or global teams
Understanding of digital campaign KPIs and attribution models
Strong attention to detail, time management, and communication skills
What You'll Enjoy
Salary: $80k‐90k plus super (dependant on experience)
You will be employed by an inclusive company that offers a team culture like no other in the industry – Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd




FCTG is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno‐religious minority groups and people with disability
Individualised Learning & Development pathway options
Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
Exclusive staff discounts via employee‐only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
Travel discounts including family and friends – flights, hotels, tours, cruises, travel insurance and more
Career opportunities in a network of brands and businesses across the globe – we promote from within
Corporate health discounts: access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, and access to an internal gym
Support and Employee Assistance Program for staff and family
Regular awards nights, social team‐building and industry events, with the opportunity to attend global conferences
Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
Our protection of the environment is essential to the future of tourism; as a leading travel group, we have made efforts to affect positive change to the environment
Be part of a workplace committed to reconciliation through our Reconciliation Action Plan – we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave
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📌 Demand Generation Specialist- South Bank, Qld (Brisbane)
🏢 Flight Centre Travel Group
📍 Brisbane