About Haircare Group:
Haircare Group is a trusted partner in the professional hair industry, proudly Australian-owned with over 50 years of experience. Founded by a hairdresser for hairdressers, we are recognized as an industry leader in building brands and distributing high-quality haircare products and services across Australia and New Zealand.
Our customers are at the heart of everything we do, and we focus on building long-term, mutually beneficial relationships with our partners. As a family-owned business, we pride ourselves on being a passionate, innovative team, committed to excellence, integrity, and community.
We are the Home of Professional Hair.
About the Role:
Reporting to the Marketing Activation Manager, the Brand Manager will lead a portfolio of professional haircare brands across Australia and New Zealand.
This role is responsible for driving brand strategy, campaign execution and trade marketing initiatives while working closely with global manufacturer partners, agency partners and internal stakeholders. You will play a key role in delivering marketing plans, product launches, promotional campaigns and customer engagement activities that support brand growth and commercial performance.
Working cross-functionally with Sales, Education, Digital, social media, Purchasing and Design teams, you will ensure marketing activity is delivered effectively on brand and aligned with business objectives.
About You:
Minimum 4 years' experience in brand management or a similar marketing role
Proven experience developing and executing successful brand and marketing campaigns
Strong understanding of marketing and trade marketing principles
Excellent communication and stakeholder management skills




Experience managing budgets, forecasting and reporting
Strong analytical skills with the ability to assess campaign performance and ROI
Experience working with agency partners and cross-functional teams
Strong organisational and project management capabilities
Confident presenter with the ability to influence and engage stakeholders
Proficiency in Microsoft Office Suite, particularly PowerPoint, Excel and Word
A proactive, commercially minded and solutions-focused approach
Bonus Points For:
Experience within the professional hair, beauty, FMCG, retail or lifestyle sectors
Experience working with international or global brands
Exposure to loyalty programs, trade marketing initiatives and customer activations
Experience managing media, PR or integrated marketing campaigns
Strong content development and copywriting skills
Why You'll Love It Here:
Work with globally recognised professional haircare brands
Join a supportive and collaborative marketing team
Develop your skills across brand, trade, digital, events and PR
Competitive salary and annual gratis product allowance
Generous staff product discounts
Access to free onsite parking
Modern Marleston head office location
Be part of a growing Australian-owned business with a strong culture and exciting future
This is an exciting opportunity for a commercially minded marketer looking to take ownership of a brand portfolio and make a meaningful impact within a energetic and fast-paced beauty business.
Ready to activate your next career move?
Apply now and become part of the team behind some of the industry's most respected professional haircare brands.
You must have full Australian work rights to be considered for this role.

📌 Brand Manager (Adelaide)
🏢 Haircare Group
📍 Adelaide