Marketing Specialist (Melbourne)

Marketing Specialist (Melbourne)

12 Aug
|
Gofractional
|
Melbourne

12 Aug

Gofractional

Melbourne

The Role
As we continue to grow our presence across Australia, we're looking for a bilingual Marketing Specialist (English & Mandarin) to help us engage both mainstream Australian audiences and Australia's vibrant Chinese-speaking communities.
This is an exciting opportunity to join a high-performing marketing team where you'll have the freedom to bring ideas to life, influence campaigns that drive real business outcomes and help shape the future of marketing for one of the most recognised brands in online trading.
Working closely with our Senior Marketing Manager, Australia, you'll play a key role in planning and delivering marketing initiatives that grow brand awareness, client acquisition and engagement across the Australian market.
Key Responsibilities
Support the development and execution of integrated marketing campaigns across brand, acquisition and retention
Create and localise marketing activity for both English and Chinese-speaking audiences
Drive engagement across channels including WeChat, Xiaohongshu (Red) and other Chinese-language platforms
Partner with global teams across CRM, Brand, Content, Product and Sales to deliver exceptional customer experiences
Monitor campaign performance and identify opportunities for optimisation and growth
Translate insights, trends and competitor activity into actionable marketing initiatives
Work closely with external agencies and partners to execute high-quality campaigns
Support events, client engagement initiatives and brand activations across the Australian market
Help bring the Pepperstone brand to life for both existing and prospective clients
About You




We're looking for someone who's equal parts creative, commercial and culturally connected.
Fluency in both English and Mandarin (written and spoken)
Around 5+ years of marketing experience within a fast-paced B2C workplace
Experience developing and executing digital marketing campaigns
Strong understanding of Chinese-language marketing channels and platforms
Cultural awareness and understanding of Australia's Chinese-speaking communities
Confidence working with data and campaign insights to inform decisions
Excellent stakeholder management and communication skills
A collaborative mindset and ability to work across multiple teams and regions
A proactive, hands-on approach and a passion for delivering results
Experience within financial services, fintech, trading, forex or other regulated industries will be highly regarded but is not essential.
Why You Will Enjoy Working With Us
Competitive salary structure
Genuinely collaborative and friendly culture
Flexible and hybrid working
Remote working option - work from anywhere for up to 4 weeks per year, in addition to hybrid working as standard
3 paid volunteering days per year & Workplace Giving Program
Frequent events and celebrations including a standard weekly social
Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne
Best in class end of trip facilities including bicycle parking, change rooms & showers
A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas
#J-*****-Ljbffr

📌 Marketing Specialist (Melbourne)
🏢 Gofractional
📍 Melbourne

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