Develop and Implement Social-First Integrated MarComms Strategies Design and implement comms strategies that start in social, not end there. In collaboration with the team, develop and execute influencer strategies and campaigns in alignment with Australia's overarching marketing strategy and KPIs. Look for opportunities to hijack cultural moments that are gaining traction on social platforms, through influencer, owned social and comms tactics. Ensure Tinder narratives are optimised for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms. Partner closely with local and global marketing teams, to ensure narrative cohesion across paid, owned, and earned channels. Manage Creator, Influencer & Partnership Ecosystems Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, cultural commentators and community leaders in close collaboration with the local team. Manage local brand partnership strategies and campaigns. Manage and evolve agency relationships and external communications support models where relevant.
Deliver Measurable Earned Impact Support Brand Reputation & Corporate Narratives Ideally someone with 5-10 years experience in both communications and social media (from an agency or brand background). A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail. Experience developing and implementing reactive and proactive communications and social strategies end-to-end. Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends. With existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption. Comfortable operating in fast-moving, international organisations. Strong collaborator with the ability to influence across multiple functions and stakeholders. Including experience managing agencies and external partners. Data-driven with strong commercial awareness and the ability to connect storytelling to business impact. Highly organized with solid prioritization and project management capabilities.