Your new companyJoin a well-established Australian retail brand with a strong e-commerce presence and a loyal customer base across multiple international markets.
With a customer-first mindset and a rapid-paced digital environment, this business continues to invest in digital marketing, CRM and customer growth initiatives.Contract & Location6-8 month contract with potential to go permanentStart date ASAP Full-time office-based role in Alexandria Structured handover and onboarding periodCollaborative team environment with exposure to international markets.Your new roleThis is a 6-8 month contract opportunity for an experienced Digital Marketing Specialist or Manager to lead customer acquisition, retention and engagement strategies across paid media, CRM, email, SMS and affiliate marketing channels.
You'll partner with agencies, internal stakeholders and e-commerce teams to drive performance across multiple markets, with approximately a ***** split between CRM and broader digital marketing activity.Key responsibilitiesLeading CRM, email and SMS marketing campaigns and customer lifecycle strategiesManaging paid media agency relationships across search, social and performance channelsDriving customer segmentation,



automation and retention initiativesAnalysing campaign performance and customer insights to identify growth opportunitiesCollaborating with ecommerce, content and creative teams to deliver digital campaignsSupporting affiliate marketing strategy and optimisationReporting on key digital marketing and customer growth metricsWhat you need to succeedExperience in digital marketing, CRM, ecommerce marketing or performance marketing rolesStrong hands-on experience across email marketing, SMS, customer lifecycle marketing and CRM strategyKnowledge of digital acquisition channels including paid search and paid socialExperience using Google Analytics 4 (GA4)Exposure to platforms such as Listrak, Attentive, Klaviyo, Salesforce Marketing Cloud or similar CRM platformsStrong analytical skills with the ability to translate data into commercial recommendationsExperience managing agencies and multiple stakeholder groupsRetail, ecommerce, fashion or consumer brand experience will be highly regardedExposure to AI tools such as Claude is advantageous
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📌 Digital Marketing Manager (New South Wales)
🏢 Rashi Joshi
📍 New South Wales