Location: Remote
Employment Type: Full-Time

About the Role
We are seeking a highly experienced Performance Marketing and Lead Generation Specialist to own and scale our paid acquisition efforts across multiple advertising platforms. This role is focused on generating qualified leads that convert into revenue for our FinTech lending business. You will take full ownership of campaign strategy, execution, optimisation, and reporting.

This is a hands-on role for a performance marketer who thrives on data. You will manage significant advertising budgets and be accountable for measurable outcomes including Cost Per Lead, Customer Acquisition Cost, and Return on Ad Spend. Your expertise will drive our customer acquisition engine and directly support business growth.

You will operate across multiple businesses and brands within our group. This requires adaptability and the ability to manage distinct campaigns, audiences, and industries simultaneously.

Key Responsibilities

Campaign Management

- Develop, launch, manage, and optimise paid advertising campaigns across Meta, Google Ads, and alternative advertising platforms.
- Identify and test new lead generation channels beyond the established platforms.
- Own the full campaign lifecycle from planning through to scaling and reporting.
- Identify performance issues and proactively troubleshoot campaigns to maximise results.

Lead Generation
- Generate a consistent pipeline of qualified leads that align with our lending product criteria.
- Monitor lead quality in collaboration with sales and risk teams to ensure we acquire profitable customers.
- Conduct audience segmentation, A/B testing, creative testing, and landing page optimisation.
- Continuously test new audiences, offers, and channels to expand our acquisition reach.

Multi Brand Management
- Manage paid acquisition campaigns across multiple businesses and brands within the group.
- Adapt campaign strategies to suit different industries, audiences, and product offerings.
- Maintain consistent performance standards across all brands while respecting each brand's unique requirements.
- Prioritise workload effectively across competing brand priorities.

Performance Analysis
- Analyse campaign performance using key marketing metrics including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value.
- Manage campaign budgets efficiently while maximising return on advertising spend.
- Build dashboards and reporting workflows to support operational decision making.

Strategy and Growth
- Build scalable acquisition strategies aligned with business growth objectives.
- Identify, validate, and scale new acquisition channels on an ongoing basis.
- Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.
- Operate independently to deliver qualified leads without requiring significant day to day oversight.

Collaboration
- Collaborate with creative, product, sales, and leadership teams to develop effective marketing initiatives.




- Implement conversion tracking, attribution models, and analytics to ensure accurate performance measurement.
- Provide strategic recommendations to continuously improve marketing performance and operational efficiency.

Required Qualifications

- 5+ years of hands-on experience managing paid digital advertising campaigns.
- Proven experience working in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another regulated industry.
- Expert level knowledge of Meta Ads Manager and Google Ads.
- Demonstrated experience marketing across alternative advertising platforms such as TikTok Ads, Yandex Direct, LinkedIn Ads, native advertising, or programmatic display.
- Proven track record of identifying and testing new lead generation channels, not just scaling existing ones.
- Demonstrated success generating and scaling qualified leads with measurable ROI.
- Experience managing significant monthly advertising budgets.
- Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.
- Strong analytical mindset with advanced reporting and performance optimisation skills.
- Excellent troubleshooting and problem solving abilities.
- Commercially minded with a focus on profitability and unit economics.
- Ability to operate independently and deliver results without day to day management.
- Ability to manage multiple brands, campaigns, and industries simultaneously.
- Ability to thrive in a fast paced, data driven environment.

Preferred Qualifications

- Experience marketing FinTech products including digital wallets, payment platforms, lending products, banking solutions, trading platforms, investment products, or cryptocurrency and blockchain services.
- Experience with CRM and marketing automation platforms.
- Familiarity with BI and reporting tools such as Looker Studio, Power BI, or Tableau.
- Experience with conversion rate optimisation methodologies.
- Knowledge of SEO and organic growth strategies.
- Basic understanding of HTML, JavaScript, or tracking implementations.
- Experience working with international or multilingual campaigns.

Technical Skills

- Meta Ads Manager
- Google Ads
- Alternative advertising platforms such as TikTok Ads Manager, Yandex Direct, LinkedIn Ads, or native and programmatic platforms
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Search Console
- Microsoft Ads (preferred)
- Excel or Google Sheets (advanced)
- CRM and marketing automation platforms

Key Competencies

- Performance Marketing
- Lead Generation
- Paid Media Strategy
- Digital Advertising
- Channel Identification and Testing
- Campaign Optimisation
- Data Analysis




- Budget Management
- Strategic Thinking
- Commercial Acumen
- Independent Operation
- Multi Brand Management
- Problem Solving
- Cross Functional Collaboration
- Strong Communication
- Results Oriented Mindset

Success Metrics
- Increased Return on Ad Spend
- Reduced Customer Acquisition Cost
- Improved conversion rates
- Revenue growth through paid channels
- Successful scaling of digital acquisition campaigns
- Successful identification and validation of new lead generation channels
- Consistent achievement of performance KPIs across multiple brands
- Accurate reporting and actionable performance insights

Ideal Candidate Profile
The ideal candidate is a commercially minded performance marketer who has successfully generated and scaled qualified leads across multiple advertising platforms within a FinTech or high growth environment. They are comfortable identifying and testing new channels, not just optimising existing ones. They have a proven track record of delivering measurable business growth through data driven digital marketing initiatives. They operate independently and require little oversight. They are adaptable and have experience managing campaigns across multiple brands, industries, and audiences. They are proactive, analytical, and passionate about leveraging the latest advertising technologies to drive customer acquisition and long term success.

Job Category

Marketing and Content

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Sydney, NSW

Published on

Aug 13 2026

BruntWork will never ask you for money or any other form of payment. If someone claiming to represent BruntWork is requesting a payment from you, please let us know at

“BruntWork made the entire recruitment process smooth, transparent, and stress-free. They matched me with a client that genuinely fits my skills and values - and the support didn't stop at placement... A reliable, professional partner I'd recommend without hesitation.”

- Zyrrah D, Bookkeeper

4.9/5

4.9/5

Performance Marketing and Lead Generation Specialist

Job Category

Marketing and Content

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Sydney, NSW

Published on

Aug 13 2026

BruntWork will never ask you for money or any other form of payment. If someone claiming to represent BruntWork is requesting a payment from you, please let us know at

“BruntWork made the entire recruitment process smooth, transparent, and stress-free. They matched me with a client that genuinely fits my skills and values - and the support didn't stop at placement... A reliable, skilled partner I'd recommend without hesitation.”

- Zyrrah D, Bookkeeper

4.9/5

4.9/5

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📌 Performance Marketing and Lead Generation Specialist (Sydney)
🏢 Bruntwork
📍 Sydney