About Morning Design

Morning Design is a creative agency built around brand and social strategy, design, social content and production.

With a design and production capability, we can take an idea from strategy and concept all the way through to creative, production and delivery without relying on a fragmented network of suppliers.

We’re looking for a Head of Social to build on that capability and establish Morning Design as a leading social and content partner for our clients. We’re looking for someone who understands how brands can genuinely earn attention, build audiences and become culturally relevant through social.

The Role

The Head of Social will build, lead and grow Morning Design’s social offering.

You’ll own the strategic direction of social across our client portfolio, working closely with clients to understand their businesses, audiences and ambitions before developing strategies and creative ideas that can move them forward.

You’ll then have the resources of Morning Design’s broader creative team behind you strategists, designers, creatives, producers, photographers, directors and editors to bring those ideas to life.

This is a strategic, creative, commercial and client-facing role.

You’ll be expected to identify opportunities rather than wait for briefs, challenge conventional thinking and continually ask how our clients can do something more interesting, effective or relevant.

Ultimately, you’ll be responsible for building social into a significant, profitable and highly regarded part of the Morning Design business.

What You’ll Own
Social Strategy & Growth

- Lead the development and direction of Morning Design’s social offering.

- Develop tailored social strategies aligned with each client’s brand, audience and commercial objectives.

- Identify opportunities to grow audiences, engagement, reach and brand relevance.

- Develop platform strategies, content pillars, recurring formats and campaign approaches.

- Set meaningful goals and KPIs and measure performance against them.

- Use insights and performance data to continually improve strategy and creative.

- Stay ahead of changing platforms, creators, formats, behaviours and social culture.

- Translate emerging trends into relevant opportunities for our clients rather than simply following them.

Creative & Content

Great social needs great ideas.

You’ll work closely with Morning Design’s creative and production teams to develop social content people actually want to watch, share, save and talk about.

You will:

- Generate big, engaging and commercially relevant social ideas.

- Develop campaigns, content series, recurring formats and reactive opportunities.

- Create ideas specifically for social rather than simply adapting campaigns from other channels.

- Brief and collaborate with designers, creatives, producers, directors, photographers and editors.

- Push the creative standard of Morning Design’s social output.





- Ensure every client’s content feels distinctive to their brand rather than following the same social formula.

- Balance highly produced creative with fast, culturally relevant and platform-native content.

Building the Capability

A major part of this role is building the engine behind Morning Design’s social offering.

You’ll have access to an established creative agency and production capability. Your job is to work out how to use those resources intelligently.

You will:

- Build the processes, workflows and systems required to scale the social offering.

- Determine how social accounts should be structured, planned, produced and reported.

- Bring the right creative and production resources into projects at the right time.

- Develop efficient approaches to ongoing content production.

- Identify where design, branding, photography, film and other Morning capabilities can strengthen our clients’ social presence.

- Help build social knowledge and capability across the wider Morning Design team.

- Over time, help identify the people, skills and resources required to grow the social team around you.

Client Leadership

You’ll be the senior social lead and trusted advisor for our clients.

That means understanding their businesses beyond what they post on Instagram.

You will:

- Build strong, long-term client relationships.

- Understand each client’s business, audience, competitors, challenges and commercial objectives.

- Lead social strategy conversations and present creative recommendations confidently.

- Proactively bring opportunities and ideas to clients rather than waiting for briefs.

- Challenge clients constructively when you believe there is a stronger opportunity.

- Ensure Morning Design feels like an extension of the client’s team.

- Manage expectations, priorities, timelines and deliverables across multiple accounts.

- Make complex social decisions easy for clients to understand.

Commercial Growth

We want social to become a meaningful growth area for Morning Design.

You’ll play an key role in making that happen.

You will:

- Grow social revenue across Morning Design’s existing client portfolio.

- Identify opportunities to expand relationships into ongoing social retainers and campaigns.

- Contribute to new-business pitches, proposals and presentations.

- Develop social products, packages and services that Morning Design can take to market.

- Identify opportunities for larger creative and production projects that emerge through social relationships.

- Help ensure social accounts are structured and resourced profitably.

- Build a sustainable and scalable commercial model for the division.

What We’re Looking For





We’re looking for someone who sits comfortably between strategy, creativity, culture, clients and commercial thinking.

You’ll ideally have:

- Strong experience across social media, content, digital or an agency environment.

- A proven understanding of how brands grow audiences and build engaged communities.

- Deep knowledge of Instagram, TikTok, Facebook, LinkedIn and emerging platforms.

- Excellent creative instincts and a strong point of view on what makes content worth watching.

- A strong understanding of short-form video and social-first production.

- Experience developing social strategies and ongoing content programs for brands.

- The ability to turn business objectives into clear social and creative opportunities.

- Excellent client communication, presentation and relationship-management skills.

- Experience briefing and working with multidisciplinary creative teams.

- Strong knowledge of analytics, reporting and social performance.

- Commercial awareness and an understanding of how social contributes to broader business outcomes.

- The confidence to challenge both clients and internal teams when you believe there is a better idea.

- The ability to manage multiple clients and opportunities without compromising the standard of the work.

Most importantly, we’re looking for someone who is proactive.

Someone who sees a client’s business and immediately starts thinking about what they could be doing next.

What Success Looks Like

Success isn’t simply publishing more content.

It looks like:

- Social becoming a significant and profitable part of Morning Design.

- Existing clients expanding their relationship with us through social.

- Clients seeing measurable growth in their audiences and social performance.

- Morning Design producing social work we’re genuinely proud to put our name against.

- Strong client retention and relationships.

- Our design and production capabilities being used intelligently across social accounts.

- A clear and scalable system for delivering ongoing social work.

- Increased social thinking and expertise throughout the Morning Design team.

- Winning new clients specifically because of our social capability.

- Morning Design becoming known as a go-to creative partner for brands that want to grow through social.

The Opportunity

This is an opportunity to build something, not inherit something.

You’ll have the creative resources of an established agency and production company behind you, but the autonomy to shape Morning Design’s social strategy, products, processes, team and direction.

We want someone who wants ownership.

Someone who understands that the best social work sits at the intersection of brand, entertainment, culture and commercial outcomes.

Someone who knows the difference between making content and making something people actually care about.

And someone excited by the opportunity to build a genuinely standout social offering from the ground up.

If that sounds like you, we’d love to hear from you.

📌 Head of Social (Fortitude Valley)
🏢 Morning Design
📍 Fortitude Valley