Growth Marketing Specialist (Hospitality SaaS)

Own the marketing engine for Caudex Hospitality, part of Jonas Software

The role

We are looking for a commercially minded marketer who loves generating leads and seeing the impact of their work. This is a hands‑on growth marketing role where you will own digital campaigns, marketing automation and customer communications across three leading hospitality software brands. If you enjoy autonomy, AI tools and measuring results rather than simply producing marketing collateral, we’d love to hear from you.

About us

Jonas Software acquires, manages, and grows industry-specific software companies globally, with over 6000 people and growing. Caudex Hospitality is part of that group, supporting clients across the Australian hospitality industry with software that helps venues manage operations, grow revenue, and understand their data. Our brands include Impos (point of sale and payments), OnTap Data (data analytics and promotional management), and Ezy Systems (ERP for wineries).
Within Caudex Hospitality, you'll be joining a lean team where your work drives real outcomes, and you're encouraged to bring new ideas.

What you’ll be doing

- Driving lead generation campaigns across paid, organic, and partner channels
- Running and optimising digital campaigns across paid search, SEO, SEM, and AEO/GEO, using AI tools to speed up execution and reporting where it helps




- Managing CRM workflows in HubSpot, including automation, lead nurturing, and pipeline support
- Building customer communications that support upsell, cross-sell, and retention
- Owning social media, content calendar, blog, email campaigns, and website content
- Running events and trade shows end to end, from collateral through to follow-up campaigns
- Supporting partner and co-marketing activity, and contributing to PR and award submissions

What we’re looking for

- 3 to 5 years in a marketing role, with the ability to execute independently
- Strong digital marketing skills across paid search, SEO/SEM, and content
- HubSpot experience or equivalent CRM/marketing automation platform
- Comfortable working to lead generation targets, not just campaign outputs
- B2B marketing experience preferred; hospitality or SaaS background a bonus
- Strong written communication and the ability to juggle multiple workstreams

What we offer

- Opportunity to develop your skills and scope as the function matures
- Real ownership of marketing execution within a growing hospitality tech portfolio
- A commercially minded team that's open to current ideas and better ways of working
- Exposure to a global software group, beyond Caudex Hospitality
- Brand new building and fitout in Cremorne, near Richmond Station

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📌 Growth Marketing Specialist (Hospitality SaaS) (Melbourne)
🏢 Jonas Software
📍 Melbourne