An opportunity exists within Samuel Smith & Son, a respected, family-owned wine merchant. Established in 1923 by the Hill-Smith family, Samuel Smith & Son services the liquor industry of Australia with a premium portfolio of family owned national and international fine wines and beverages. Samuel Smith & Son also incorporates Negociants Australia, renowned importer of the world’s finest wines supporting a network of on-premise and retail venues in Australia. Both portfolios proudly represent outstanding family-owned wineries from Australia and abroad.

About the role

Reporting to the Field Sales Manager – On Trade & Fine Wine Retail, the Area Manager will work within a defined territory and has responsibility for building and maintaining current business in the On Trade Fine Wine Retail business channel. The Area Manager will develop opportunities with existing customers to gain mutually beneficial commercial outcomes for the business and the customer whilst selling across the range of products within the portfolios.

Key Requirements

- Deliver results in line with budgeted margin and product mix expectations and ensure opportunities are realised in line with brand guidelines.
- Build and foster existing customer relationships and support customers to build their team’s wine knowledge via small group presentations and hosted tastings.
- Interpret data to form actionable insights to leverage opportunities with customers.
- Execution of activation plans, provided by Customer Marketing,



to deliver commercial success.
- Translate territory budgets into an operational plan and ensure execution to meet budget.
- Using the CRM Platform in line with company guidelines.
- Plan activities in line with channel expectations allowing flexibility to meet customer needs, at times outside of traditional business hours.

About You

Previous experience in the wine, hospitality or retail liquor industry is essential with a solid understanding of Customer Relationship Management, Territory Management and Commercial Focus. Experience working with wine or a genuine interest in wine, WSET Level 2 or equivalent wine knowledge and an established network in the wine industry is preferred.

Robust relationship development and sales skills are a must and good commercial acumen including comfort working with margins and reporting is essential. A current unrestricted drivers licence to operate company vehicle(s) is essential for the role.

What's in it for you?

- Competitive salary and company vehicle
- The chance to work with premium, globally respected wine brands, contributing to a rich family legacy.
- Support from an experienced leadership team committed to future growth.
- A family-owned business with an outstanding and supportive culture

Applications will close 22nd August 2026.

Confidential inquiries can be directed to Stuart Hearn – Talent Acquisition Manager on 08 8561 3***.

#J-18808-Ljbffr

📌 Area Manager - On Trade & Fne Wine Retail (Melbourne)
🏢 Samuel Smith & Son
📍 Melbourne