Department of Education Victoria – Melbourne VIC

Are you passionate about digital platforms and using data and technology to improve engagement outcomes?

The Academy's mission is to enhance and improve student outcomes across rural, regional and metropolitan schools through specialised professional learning and pathways, and to raise public awareness of the profession. Information on our legislated objectives is available on our website: Our strategy and story | Academy

At the Academy, we are passionate about meaningful and exciting work that has an impact on education and student outcomes. Our shared purpose is to create and offer evidence-informed professional learning programs, events and initiatives designed to take Victoria's highly skilled teachers and school leaders from great to exceptional and advance the quality and status of teaching and school leadership. We also provide pathways for school and system improvement and raise public awareness of and confidence in the profession across government, Catholic and independent systems.

We care about the quality of our work, demonstrate collective responsibility for continuous improvement and support each other to do the very best we can every day to achieve our goals.

The Academy is a learning organisation that provides opportunities for employees to grow. We have a positive culture that we are building together, where people feel supported, valued and heard.

About the Division

The Academy Services Divisionprovidesa range of specialist services to teams across the Academy, to program participants (potential and current) and to external venue hire stakeholders to ensure an inclusive high quality skilled learning or event management experience for our stakeholders. The Division's specialist areas include learning design, participant, event and program support, and strategic engagement.





About the Team

The Strategic Engagement teamis responsible forleading the Academy's engagement strategy,positioningand marketing to participants (past, current and potential), and to other identified audiences asrequired. The team manages the Academy's brand,channelsand digital presence, and develops and delivers integrated content aligned to all legislatedobjectives.

This teamis responsible forstrategic narrative, campaign execution, and publication and promotion of insights and resources. It is also responsible for developingassets to support promotion of venue hire opportunities across multiple channels and for a variety of audiences.The primary audience for the team's work includesprogram participants (past, present and potential), parents and cross-sectoral stakeholders.

The Strategic Engagement team works in close collaboration with theOCEOforthe stakeholderengagement function on shared priorities, such as, but not limited to, initiatives to raise public awareness of the status of the professionandthecontinued focus on theAcademy's engagement with the Catholic and independent sectors.

About the Role

The Senior Digital Officer manages and optimises the Academy's digital channels and platforms, driving digital engagement and a strong user experience. This role ensures the Academy's digital presence supports all legislated objectives and audience needs across government, Catholic and Independent school sectors.





As the Academy's Salesforce Marketing Cloud subject matter expert, the role leads the optimisation and governance of the platform, establishing best practice, building organisational capability and enabling personalised, data-driven engagement that enhances customer experience and strengthens the Academy's brand.

The responsibilities of the Senior Digital Officer include:

- Lead the Academy's optimisation, governance and ongoing development of Salesforce Marketing Cloud and related digital platforms, systems and integrations to maximise organisational capability and deliver a seamless user experience.
- Develop and implement performance frameworks, reporting and insights to support continuous improvement.
- Analyse digital and campaign performance and provide insights to identify opportunities to improve user experience, engagement and conversion.
- Lead SEO, UX and digital optimisation initiatives to strengthen the Academy's digital presence.
- Provide specialist advice on channel strategy, marketing automation, audience targeting and customer journey design.
- Enable best practice in digital marketing and marketing automation across the Academy through capability building, governance and continuous improvement.
- Undertake other duties and initiatives, consistent with the classification of the role, as organisational priorities and the needs of the Academy evolve.

Capabilities

- Strong knowledge of contemporary marketing, digital engagement and CX best practice, including digital and traditional communication channels
- Ability to optimise digital channels and marketing automation platforms to improve CX experience and engagement
- Ability to establish best practice and build organisational capability in the use of

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📌 Senior Digital Officer (Melbourne)
🏢 Department of Education Victoria
📍 Melbourne