As our brands continue to grow, so too does the role of social and content within our business.

We are expanding this position into a dedicated full time role and are looking for an exceptional Social & Content Lead to take ownership of our social channels and help shape how Vic’s Meat and Victor Churchill show up every day.

This is a creative, hands-on role for someone who understands brands, loves content, and knows how to turn great ideas into compelling social storytelling.

We are not looking for someone to simply schedule posts.

We want someone who can see the opportunity, create the idea, capture the content, write the copy, edit the Reel, publish it and understand why it worked.

You will work across both Vic’s Meat and Victor Churchill, two highly distinctive brands with their own audiences, personalities, and visual identities.

You will become the person responsible for bringing those brands to life across social and for continually finding new ways to tell our stories.

What you will do

Own our social channels

- Manage the day-to-day social presence of Vic’s Meat and Victor Churchill
- Take ownership of Instagram, TikTok and other relevant social platforms
- Develop and manage the social content calendar
- Plan content around campaigns, product launches, retail, restaurants, events, and key business moments
- Ensure every channel feels active, relevant, engaging and distinctly on brand
- Maintain a transparent and consistent point of view across each brand while understanding that Vic’s Meat and Victor Churchill should never feel the same

Create content

- Concept and create original social content from beginning to end
- Shoot photography and video across our butcher shops, restaurants, kitchens, events and behind the scenes environments
- Create and edit Reels, TikToks, Stories and other short form video content
- Capture spontaneous moments and turn them into compelling social content quickly
- Develop recurring content formats and social series
- Work with photographers, videographers and external creatives when larger scale production is required
- Identify opportunities within the business that others may not immediately recognise as content

Tell excellent stories

- Write engaging social copy across both brands
- Tell the stories behind our chefs, butchers, producers, products, restaurants, people and history
- Bring our heritage to life in a contemporary and relevant way
- Understand when a story requires depth and when a beautiful image or piece of video should simply speak for itself
- Ensure our tone of voice remains considered, distinctive and consistent

Lead the creative thinking

- Continually bring new ideas and content opportunities to the marketing team




- Develop creative concepts rather than waiting to be briefed
- Identify emerging social formats and platform opportunities
- Understand social trends without blindly following them
- Find culturally relevant ways for our brands to participate in conversations while protecting their identity
- Help continually evolve the visual and creative direction of our social channels

Manage our community

- Monitor comments, messages, mentions and engagement
- Build relationships with customers, chefs, restaurants, creators and collaborators
- Respond thoughtfully and appropriately as the voice of our brands
- Identify opportunities to turn social engagement into stronger community relationships
- Escalate customer issues appropriately while protecting the reputation and tone of the brands

Creators and collaborations

- Identify creators, chefs, personalities and partners who genuinely align with our brands
- Coordinate social collaborations and content partnerships
- Help build meaningful relationships with creators and aligned brands
- Ensure collaborations feel authentic, relevant and appropriate
- Support the development of creator and influencer activity where it makes sense for the brand

Measure what works

- Monitor social performance and content results
- Report on engagement, reach, audience growth and content performance
- Understand which ideas resonate and why
- Use insights to continually improve future content
- Keep across changes to social platforms, formats and audience behaviour

The person we are looking for

You will ideally have four to six years of experience across social media, content creation, brand marketing, or a similar creative role.

More importantly, you will have exceptional instincts.

You should have:

- Excellent taste and attention to detail
- Strong photography and video skills
- Confidence shooting high-quality content yourself
- Strong short form video editing skills
- Excellent copywriting ability
- A sophisticated understanding of brand and tone of voice
- Deep knowledge of Instagram and TikTok
- An understanding of what makes people stop, watch, engage and share
- Strong organisational and planning skills
- The ability to manage a structured content calendar while reacting quickly to spontaneous opportunities
- Confidence working independently and taking ownership
- The ability to work across multiple brands without making them feel the same




- A genuine interest in food, hospitality, culture, design, and storytelling
- The confidence to work with chefs, butchers, senior leaders, creators, and external creative partners

Experience within premium hospitality, food, fashion, lifestyle, beauty, or luxury brands would be highly regarded.

The skills that matter most

Creative instinct

You instinctively recognise a great image, moment or story and understand how to turn it into content people want to engage with.

Content creation

You can confidently pick up a camera or phone and create high-quality content yourself.

Video

You understand how to shoot and edit short form social video that feels polished, considered and engaging without feeling overly produced.

Copywriting

You can write beautifully and adapt your tone between different brands and audiences.

Brand understanding

You understand that strong brands have boundaries and that not every trend, format or idea is right for every brand.

Initiative

You do not wait for someone to tell you what to post.

You see opportunities, bring ideas forward and make things happen.

Organisation

You can manage content calendars, campaigns, deadlines and multiple stakeholders while maintaining high creative standards.

What success looks like

Our social channels feel alive, distinctive, and creatively strong.

Vic’s Meat and Victor Churchill each have a clearly recognisable social identity.

We are creating more original content and telling more of the stories that exist within our businesses every day.

Our audience grows because people genuinely want to follow our brands.

Important moments across retail, restaurants, ecommerce, events, and the wider business are captured beautifully and communicated effectively.

We have a consistent pipeline of strong ideas and content.

Our social presence reflects the same care, craft and ambition that exists within the businesses themselves.

About Vic’s Meat and Victor Churchill

Vic’s Meat has spent more than three decades supplying many of Australia’s leading chefs and restaurants and has grown across wholesale, retail, ecommerce and hospitality.

Victor Churchill has become internationally recognised for redefining the traditional butcher shop through extraordinary produce, craftsmanship, hospitality, theatre and design.

Together, the businesses offer an extraordinary amount of content to work with.

Exceptional produce.

Butchers and chefs.

Restaurants and retail.

Producers and suppliers.

Events and collaborations.

Heritage and history.

Most importantly, incredible people and stories.

We are looking for someone who sees the creative potential in all of that and knows exactly what to do with it.

#J-18808-Ljbffr

📌 Social & Content Lead (New South Wales)
🏢 Vic'S Premium Quality Meat
📍 New South Wales