Purpose & Overall Relevance for the Organisation:

This role is responsible for delivering the Pacific eCommerce financial objectives through ownership of product and merchandising strategy, and the development of accurate, efficient buying and assortment plans across all categories.

Working closely with the Planning & Trading team, you will translate commercial and trading insights into range, assortment and markdown decisions that drive sales, profitability and inventory performance. With a consumer-first and data-led approach, you will ensure the right product is available at the right time, across adidas.com, the adidas App, partner programs and marketplace channels.

In addition to leading the eCommerce Merchandising team, you will personally own the buy for one category, operating as a hands‑on leader and contributing directly to commercial outcomes.

Key Responsibilities:

- Own the eCommerce buying and merchandising strategy across all categories, ensuring global and market priorities are translated into locally relevant assortments that drive sell-through, conversion and commercial performance
- Lead the development of seasonal roadmaps, range architecture and assortment plans across adidas.com, the App, partner programs and marketplace channels
- Partner closely with Planning & Trading to shape category goals, buying decisions, markdown strategies and inventory plans based on sales forecasts, OTB plans and trading performance
- Personally own the seasonal buy for an allocated category, with accountability for assortment performance, sell-through, inventory productivity and markdown decisions
- Contribute merchandising insights and recommendations to weekly trading meetings and execute agreed actions to optimise performance
- Establish and maintain high standards of commercial analysis, ensuring data informs all buy sign-off and merchandising decisions
- Lead range planning processes, including product and sample reviews, in partnership with Marketing, Consumer Experience and cross-functional stakeholders
- Review seasonal business plans prior to order confirmation to ensure alignment with brand priorities, key stories and commercial objectives
- Contribute merchandising expertise to annual sales and trading plans for the eCommerce channel
- Partner with Consumer Experience to optimise onsite merchandising,



search performance and product discovery through data-led assortment decisions
- Collaborate with Retail, Digital Activation, Membership and CRM teams to ensure consistent execution of promotional activity, campaigns and key commercial moments
- Monitor market trends, competitor activity and consumer behaviour to identify opportunities that strengthen the eCommerce assortment and consumer experience
- Lead, coach and develop the eCommerce Merchandising team, creating a high-performance culture focused on accountability, collaboration and results
- Build team capability in commercial analysis, reporting and data-driven decision making
- Establish effective planning calendars, governance and decision-making processes that drive consistency and execution excellence across the function
- Own talent development, succession planning and growth opportunities initiatives in partnership with Human Resources

KPI's:

- Achievement of eCommerce sales, gross margin and inventory targets
- Category sell-through, conversion and assortment productivity
- Accuracy and effectiveness of seasonal buys and assortment plans
- Inventory health, including weeks cover, ageing and markdown performance
- Product availability and commercial performance across digital channels
- Team performance, capability development and engagement

Key Relationships:

- Director, eCommerce
- Planning & Trading Team
- Consumer Experience Team
- Digital Activation, Membership & CRM Teams
- Retail Teams
- Marketing Teams
- Human Resources
- Global and Market Merchandising Stakeholders

Knowledge, Skills & Abilities:

- Proven leadership and people management capability
- Strong understanding of the Pacific (AU/NZ) eCommerce and digital retail landscape
- Advanced merchandising, buying and commercial planning expertise
- Expert Excel capability with experience building and analysing complex commercial models
- Experience working with enterprise reporting and business intelligence tools such as Power BI




- Familiarity with retail analytics and assortment planning platforms such as Style Arcade is advantageous
- Strong commercial and analytical mindset, with the ability to turn data into actionable recommendations
- High attention to detail and commitment to accuracy in commercial analysis and decision making
- Strong stakeholder management, communication and influencing skills

Requisite Education & Experience / Minimum Qualifications:

- University degree in Business, Commerce, Retail, Merchandising or a related discipline, or equivalent professional experience
- Minimum 5 years' experience in Merchandising, Buying or a related commercial retail function
- Minimum 3 years' people leadership experience
- Experience within eCommerce, Digital Retail or Omni-channel environments preferred
- Proven experience using data and commercial insights to drive sales, profit and inventory outcomes

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

- COURAGE:Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

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📌 Senior Manager, Merchandising, eCommerce (Melbourne)
🏢 Adidas
📍 Melbourne