Network Development & Growth Manager

KX Pilates | Franchising | Prahran, VIC | Full-Time/Fixed Term

About the Role

This is more than a recruitment role — it's about identifying exceptional people who genuinely fit the KX brand, culture and values, and guiding them confidently from first enquiry through to a successful studio opening and beyond.

You'll own the entire franchise recruitment journey end-to-end: generating and qualifying leads, running discovery meetings and assessments, awarding business rights, and supporting new partners as they prepare to open their doors. You'll also bring a deep understanding of the KX model to support the wider Franchising team, assist existing franchisees preparing to sell, and help drive stronger performance across the network.

Reporting initially to the Chief Operating Officer, you'll work closely with Finance, Legal, Marketing and Network Operations to deliver a seamless recruitment and onboarding experience — and real, measurable growth.

Key responsibilities:

- Develop and execute digital marketing strategies (Meta, Google, franchise portals, paid directories) to attract high-quality franchise candidates, optimising spend to improve lead quality, conversion and cost per acquisition

- Create compelling recruitment content across landing pages, ads, EDMs, video scripts and social media, in partnership with the marketing team

- Facilitate franchise presentations, discovery meetings and information sessions

- Manage the full candidate pipeline through the CRM, from enquiry to onboarding, with automated nurture sequences and accurate reporting

- Use demographic data, market indicators and competitor analysis to identify and prioritise growth territories





- Own the franchise recruitment advertising budget, tracking spend against performance and delivering monthly and quarterly KPIs

- Run discovery calls and due-diligence meetings to assess candidate suitability, motivation and financial capacity

- Support new Franchise Partners through training and onboarding as they prepare for Grand Opening and early business ownership

The Essentials About You

- 3–5+ years' experience in franchise recruitment, sales, or B2B/B2C lead-based roles

- Strong hands‑on experience with CRM platforms (HubSpot, Salesforce, Zoho or similar)

- A track record of managing digital campaigns and advertising budgets that deliver results

- Proven ability to drive leads through a structured recruitment funnel, with strong conversion outcomes

- Confidence interpreting data, demographic reports and market insights, and turning them into a clear growth strategy

- Excellent relationship‑building and communication skills, balanced with clear boundaries and follow‑through

- Comfortable leading transparent conversations around performance, investment and accountability

- Highly organised and proactive, with genuine ownership of end-to-end processes

- Solid content creation and copywriting skills across ads, EDMs and recruitment materials

- A people-first mindset, genuine alignment with the KX brand values, and adaptability as the network evolves

Why Join Us

You'll be at the centre of KX Pilates' growth story — shaping who joins the network and setting them up to thrive. It's a role with real autonomy, direct visibility to senior leadership, and the chance to make a measurable, lasting impact on the business.

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📌 Growth and Development Manager (Williamstown)
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