Head of Digital Engagement & Personalisation (Melbourne)

Head of Digital Engagement & Personalisation (Melbourne)

13 Aug
|
AFL - Australian Football League
|
Melbourne

13 Aug

AFL - Australian Football League

Melbourne

The AFL is seeking a Digital Engagement & Personalisation Lead to shape how participants connect with the game across the full journey, from first engagement to registration, retention and re-engagement. This role sits in the Game Development Brand, Engagement and Platforms Team and blends marketing, platforms, data and technology to deliver data-led, personalised experiences.

You will lead digital engagement strategy, lifecycle mapping, and activation across channels, working with CRM, CMS and

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📌 Head of Digital Engagement & Personalisation (Melbourne)
🏢 AFL - Australian Football League
📍 Melbourne

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