Sales and Marketing Manager (Cardinia)

Sales and Marketing Manager (Cardinia)

13 Aug
|
MT Dels Trading
|
Cardinia

13 Aug

MT Dels Trading

Cardinia

Quality Rugs and Furniture is seeking a agile Sales and Marketing Manager to drive revenue growth and brand visibility across our Pakenham and Shepparton showrooms.

Key Responsibilities

Performance Management: Set and monitor monthly sales KPIs for both locations; conduct regular store visits to coach staff on consultative selling techniques and product knowledge.

Merchandising Strategy: Collaborate with store teams to ensure floor layouts maximize high-margin product exposure and reflect seasonal trends.

Customer Experience: Oversee the end-to-end customer journey, from initial digital inquiry to in-store consultation and post-purchase follow-up.

Sales Leadership

- Performance Management: Set and monitor monthly sales KPIs for both locations; conduct regular store visits to coach staff on consultative selling techniques and product knowledge.

- Merchandising Strategy: Collaborate with store teams to ensure floor layouts maximize high-margin product exposure and reflect seasonal trends.

- Customer Experience: Oversee the end-to-end customer journey, from initial digital inquiry to in-store consultation and post-purchase follow-up.

Marketing & Brand Growth

- Local Area Marketing (LAM):



Execute localized campaigns for Pakenham and Shepparton to drive foot traffic, including community partnerships, letterbox drops, and local press.

- Digital Presence: Manage social media accounts (Facebook/Instagram) with localized content, oversee Google Business Profiles (SEO), and manage targeted Meta/Google Ads budgets.

- Campaign Execution: Lead the planning and execution of seasonal sales events (e.g., End of Financial Year, Boxing Day, Black Friday) across all channels.

Skill & Experience

Selection Criteria

- Experience: Minimum 3-5 years in a retail management or multi-site marketing role, preferably within furniture, homewares, or interior design.

- Travel: Ability to travel regularly between Pakenham and Shepparton to maintain physical presence at both showrooms.

- Digital Literacy: Proficiency in Meta Business Suite, Google Analytics, and basic content creation tools (Canva or Adobe Express).

- Commercial Acumen: Strong ability to interpret sales reports, manage advertising spend (ROAS), and adjust tactics based on real-time data.

- Soft Skills: Proven ability to motivate diverse teams and maintain brand consistency across different geographic markets.

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📌 Sales and Marketing Manager (Cardinia)
🏢 MT Dels Trading
📍 Cardinia

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