The Digital Director owns BON CHARGE's digital infrastructure end-to-end.

Platform performance, Ecommerce experience, technology stack, development resources, and roadmap this role is accountable for all of it across all global storefronts.

This role is responsible for ensuring BON CHARGE’s digital experience scales into a world-class ecommerce ecosystem capable of supporting global growth, premium brand positioning, and high-performance customer acquisition.

Reporting to the CMO you translate commercial strategy into platform capability, protect the business from technical debt and platform risk, and ensure the stack never becomes the reason a commercial objective isn't met.

Key Responsibilities

Shopify Platform Ownership

- Own the Shopify ecosystem architecture, theme codebase, release management, and access governance.
- Manage multi-storefront logic: regional pricing, currency, Shopify Markets configuration, and localised checkout flows.
- Maintain platform health: uptime, Core Web Vitals, mobile performance, and checkout reliability.
- Act as the primary escalation point for platform incidents with a defined response protocol.
- Own site performance LCP, CLS, FID with a bias toward measurable conversion impact.
- Run the CRO programme at platform level: A/B testing infrastructure, experiment backlog, and test velocity. Manage external CRO agency partners where engaged.
- Eliminate checkout, cart, and account flow friction reducing abandonment and increasing AOV through UX and technical improvements.
- Deliver a monthly platform scorecard to the executive team.
- Build a culture of continuous experimentation where landing pages, PDPs, checkout flows, bundles, merchandising, and navigation are systematically tested and improved.

Ecommerce Design & Development

- Lead a blended squad of in-house developers, contractors, and agency partners with clear sprint cadence, QA process, and accountability.
- Own all external development and design agency relationships; hold them to defined scope, timelines, and quality.




- Maintain a front-end component library aligned to BON CHARGE brand guidelines.
- Own UX research at platform level session recording, heatmaps, and user testing synthesised into actionable design improvements.
- Collaborate closely with Creative and Sales & Marketing teams to ensure sales objectives are achieved while ensuring brand and customer experiences are world class.

Technology & App Ecosystem

- Own the full app and integration stack across the organisation and support other departments in evaluation, onboarding, configuration, maintenance, and deprecation.
- Maintain a living technology map: every tool, its function, cost, contract status, and performance ROI.
- Govern app spend against a defined budget; audit regularly for redundancy and underperformance.
- Lead integration with key systems, analytics, and paid media data pipelines.
- Own Shopify Flow automation and evaluate middleware for complex workflows.
- Continuously evaluate emerging ecommerce technologies including AI-driven search, merchandising, customer service, personalisation, and automation tools that improve efficiency and customer experience.
- Design systems and architecture with scalability in mind ensuring the platform can support aggressive global growth without operational fragility.

Digital Roadmap

- Own and maintain a rolling 12-month digital roadmap, sequenced by commercial impact and technical dependency.
- Translate CMO and commercial objectives into scoped, prioritised, resourced platform capability.
- Lead quarterly roadmap reviews; provide a clear view of shipped, in-flight, and de-prioritised work.




- Horizon‑scan Shopify platform releases and deprecations translate implications into roadmap decisions before they become operational problems.
- Prioritise roadmap initiatives based on measurable revenue impact, conversion uplift, operational efficiency, and customer lifetime value contribution.

Data, Compliance & Automation

- Own tracking integrity: GA4, GTM, server‑side tagging, and data layer clean signal for marketing and paid media partners is non‑negotiable.
- Own platform security and compliance posture: PCI, GDPR/UK GDPR, and CCPA across all three markets.
- Build and maintain inventory‑to‑spend automation workflows that connect stock velocity data to operational triggers including spend throttling and low‑stock alerting.
- Own site merchandising infrastructure: search, collections, product discovery, and recommendation tooling at scale.

Leadership & Team Development

- Build, manage, and scale a high‑performing digital team.
- Align teams around clear goals, accountability, and performance culture.

What You Bring

- 5+ years in a senior ecommerce platform or digital technology role; 3+ years on Shopify Plus at scale.
- Proven track record delivering a digital roadmap not just maintaining one.
- Experience leading blended development teams (in‑house and agency) with transparent accountability.
- Strong CRO methodology: experiment infrastructure, design, and statistical rigour.
- GA4, GTM, and server‑side tracking you can build and own the data layer.

Highly Desirable

- DTC wellness, health, or consumer goods brand experience.
- Inventory planning integration experience (Inventory Planner, Prediko) and operational automation via Shopify Flow or middleware.
- Experience evaluating and implementing AI customer experience tools.
- Post‑purchase stack experience. Subscription and loyalty platforms.
- Commercially literate and can frame platform investment in margin and conversion terms.

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📌 Digital Director (City of Sydney)
🏢 BON CHARGE
📍 City of Sydney