B2B Campaign & Events Lead

Bring B2B campaigns and experiences to life at Leaselab

Leaselab is looking for a commercially minded B2B Campaign & Events Lead to create campaigns, events and employer activations that deliver memorable experiences and measurable results. Working across Marketing, Sales, Partnerships and Customer Success, you’ll strengthen relationships with our employer clients, attract new organisations and generate qualified novated leasing opportunities.

This is a hands-on role for someone who loves turning ideas into action and understands how great marketing can build engagement, pipeline and revenue.

Why join Leaselab?

- Own a varied calendar of B2B events, campaigns and employer activations.
- Work closely with Sales and Marketing to deliver genuine commercial outcomes.
- Bring fresh ideas to a growing, customer-focused employee benefits business.
- Make a visible impact across employer engagement, brand awareness and lead generation.

What you’ll do

Events and experiences

- Develop and manage Leaselab’s annual B2B events calendar.
- Create engaging experiences for clients, prospects, partners and employees.
- Manage events from concept to delivery, including budgets, venues, suppliers, speakers and logistics.
- Deliver employer activations, employee education sessions and EV showcase events.
- Collaborate with strategic partners on co-hosted events.
- Work with Sales to maximise attendance, networking and follow-up opportunities.
- Measure event engagement, leads generated and return on investment.

Events may include executive networking functions, HR breakfasts, industry roundtables, drive days, client events,



Lunch & Learns and employee information sessions.

Campaigns and lead generation

- Develop employer engagement campaigns aligned with Leaselab’s growth objectives.
- Create campaigns that increase employee awareness and uptake of novated leasing.
- Partner with Sales to identify priority employer groups and tailor activation plans.
- Coordinate campaign briefs, communications, assets, timelines and delivery.
- Develop annual communication calendars that keep novated leasing front of mind.
- Support new employer launches and ongoing employee engagement.
- Track enquiries, appointments, quote requests, pipeline and settlements influenced.
- Test and improve activity to maximise conversion and ROI.

Brand activation

- Bring Leaselab’s marketing strategy to life through integrated campaigns and experiences.
- Support product launches, partnerships and sponsorship activations.
- Identify opportunities to grow brand awareness and employer engagement.
- Ensure a consistent, high-quality Leaselab experience across every touchpoint.

What you’ll bring

- Experience in B2B marketing, events, customer marketing or campaign management.
- A strong understanding of demand generation and how marketing contributes to sales outcomes.




- Excellent organisation and project management skills.
- Experience managing budgets, suppliers, timelines and competing priorities.
- Strong written, verbal and stakeholder communication skills.
- A proactive, creative and collaborative approach.
- Confidence working closely with Sales and other cross-functional teams.
- Experience with CRM and marketing platforms, with HubSpot experience highly regarded.

Experience in employee benefits, novated leasing, financial services, HR, SaaS or technology would be advantageous, but it isn’t essential.

About you

You’re an energetic self-starter who combines creativity with commercial thinking. You enjoy taking ownership, building strong relationships and delivering work that has a clear impact. Most importantly, you understand that successful events and campaigns should do more than create engagement—they should generate meaningful opportunities and contribute to business growth.

About Leaselab

At Leaselab, we make novated leasing easy: Better car. Less tax. No brainer. We help employers offer a valuable employee benefit at no cost to their business, while giving their people an easier and more rewarding way to get into their next car.

We’re building a business known for outstanding service, fresh thinking and a genuinely better customer experience.

Ready to make an impact, Apply now!

If you’re excited by the opportunity to create standout B2B campaigns and events while directly contributing to growth, we’d love to hear from you. Apply now with your resume and a short introduction outlining why this role is right for you.

📌 B Campaign and Events Lead (Melbourne)
🏢 Leaselab
📍 Melbourne